Kimono Industry

Kimono specialty retailers, Kimono wholesalers, Kimono/Kimono-related manufacturers, and businesses of Kimono processing/sewing

I   Trends in Entire Kimono Market

• Overall Trends in Kimono Market:

Consumption of Kimono has been slowing down after consumption tax increase

1. Trends in Kimono retail market by channel from 2014 to 2015
2. Characteristics of consumption and usage of Kimono
3. Noteworthy trends

II   Trends in the Kimono Retail Market

• The market continues to be on the decline but is finding new solution by creating shops and sales styles that match customer needs

1. Kimono Retail Market Trends

1. Current status of large Kimono specialty store chains
2. Strategies of opening new stores at large Kimono specialty store chains
3. Sales promotions and event attempts at large Kimono specialty store chains
4. Future plans and challenges of large Kimono specialty retailers

2. Strategies of "Furisode"

1. Product measures
2. Pricing measures
3. Sales promotions
4. Views against future Furisode Market

3. Consumer Analysis regarding Worries of Kimono

• Profiles of Major Kimono Retailers

III   Trends in Kimono Wholesalers

• Sales of 8 Large Kimono Wholesalers declined by 2.8% from Previous Year

1. Trends of Kimono wholesalers

1. Current status of Kimono wholesale market
2. Sales structures and product policies
3. Promotional strategies
4. Future challenges and perspectives of Kimono wholesalers

IV   Trends in Kimono Manufacturers and Production Districts

Company Profiles

V   Trends in Processing and Sewing of Kimono

Company Profiles