Home fashion market (Bed linen, bedclothes, Towels, Nightwear, home wear, Home furniture, Lighting fixtures, Interior fabrics, Kitchen ware, table ware)

Home fashion market players, other related companies and organizations

I   Market Overview: Trends and Outlook of Home Fashion Industry

1. Outlook of Home Fashion Industry

1. Current Status of Home Fashion Industry
2. Transition of Home Fashion Market Size
3. Trends in Home Fashion Market by Item

2. Viewing Future of Home Fashion Industry from 4 Motivations

Motivation 1: Opportunity of new demands (from newly built houses, independence/changing residence, newlyweds, newborn child, etc.)

Motivation 2: Increase of price weight

Motivation 3: Changes in consumer mind that brings about addition/replacement

Motivation 4: Functions and added values that capture customers

3. Functional Beddings and Night Gowns Market

1. Market Trends of Functional Beddings and Night Gowns
2. Strategies of Market Players
3. Future Aspects

II   Trends in Home Fashion Market by Product

1. Bed linen, bedclothes
2. Towels
3. Nightwear/home wear
4. Home furniture
5. Home lighting fixtures
6. Interior fabrics
7. Kitchenware, tableware

III   Trends in Sales Channels of Home Fashion

1. Trends in Department Stores
2. Trends in Mass Merchandisers
3. Trends in Home Centers
4. Trends in Mail Order/Online Markets
5. Trends in Outlets
6. Trends in Large Shopping Centers
7. Trends in Home Fashion Retailing

IV   Trends in Home Fashion Brands

1. License brand market
2. Import brand market

V    Case studies (34 cases of brands or companies)

VI   Company Profiles

63 enterprises