Baby products

Companies of baby goods and related business, service providers for raising babies, mothers of babies, consumers of baby goods

I       Trends in Baby Goods and Related Business

1. Transition of Size of Baby Goods and Related Business Market

1. Transition of entire size of baby-related business market
2. Future prospects of baby-related business

2. Trends of Consumers in Baby's Market

1. Consumption trends in baby-related products
2. Transition of annual purchase spent by babies' mothers
3. Purchasers of child-raising goods other than mothers
4. Comparison between consumption of housewives and wives with careers
5. Comparison between consumption of mothers of male babies and female babies

3. Trends and Impacts of Participation to Child-Raising by Men

1. Actual state of men’s participation in child-raising
2. Current status and challenges for men to take child care leave
3. Impacts of men's participation in child-raising to the baby market

4. Trends in Market Players of Baby Goods and Related Business

1. Trends in leading companies of baby goods and related business
2. Questionnaire results addressed to market players

5. Recent Trends in Baby-Goods Distribution Market

1. Mass merchandisers
2. Department stores
3. Mail orders/Online markets
4. Trends in manufacturers

6. Market Environment surrounding Childbearing and Child-Raising

1. Transition of domestic number of live births and trends
2. Trends in marriage and pregnancy
3. Transition and forecast of number of babies
4. Social backgrounds of marriage and pregnancy

II      Trends in Baby-Related Market by Category

1. Childbearing/Child-Raising Goods

1. Baby's bottles/nipples
2. Dishes for babies
3. Diapers
4. Skincare goods
5. Baby beds, sleeping goods for babies
6. Prams/baby buggies
7. Baby chairs, racks
8. Child safety seats

2. Foods for Babies

1. Powdered milk
2. Baby food

3. Clothing and Related Goods for Babies

1. Baby clothes
2. Maternity wear
3. Baby shoes

4. Toys, Intellectual Training Goods and Information

1. Magazines for raising babies
2. Picture books, intellectual culture books
3. Intellectual training toys, toys for toddlers/infants

5. Related Services

1. Maternity schools
2. Nurseries, day-care centers for children
3. Baby sitters
4. Rental baby goods

III    Data on Market Players of Baby Goods and Related Business

1. Detailed Data on Companies (9 enterprises)
2. Company Profiles (20 enterprises)

IV     Questionnaire addressed to baby mothers

1. Questionnaire overview
2. Results

1. Maternity products and services
2. Goods to prepare for childbearing
3. Presents for childbearing
4. Child-raising goods
5. Baby clothing and goods
6. Baby beds, Prams, baby buggies, Child safety seats
7. Websites often used for baby-goods shopping
8. Child-raising support products and services
9. Children’s learning things
10. Amount of money planned to spend for Christmas presents
11. Something that you are planning to do while your child/children is/are little
12. About information on child raising
13. Products and services to wish for (free answers)

V      Baby Market Related Data

1. Data of child birth by Ministry of Health, Labour and Welfare
2. List of Companies in Baby Goods Business

1. Baby goods
2. Paper diapers, skincare goods
3. Powdered milk/baby foods
4. Clothing/shoes for babies
5. Toys for infants/toddlers
6. Publications for infants/toddlers
7. Nurseries, daycare centers, baby sitters
8. Rental goods, recycled goods for babies
9. Character products
10. Distribution
11. Books (information publication for parents of babies, naming of babies)
12. Services to name babies
13. Schools for infants/toddlers
14. Family restaurants
15. Others

3. List of Leading Website/Online Shopping for Baby Goods