Utilization of Personal Data

consumers

I   Current Status and Challenges of Using Personal Data

1. Current Status of Use of Personal Data

1. What is personal data?
2. Point of issue on utilization of personal data
3. Current status of using personal data

2. Domestic & Overseas Trends regarding Personal Data

1. Trends in Japan

• Reviewing of regulations on utilization of personal data
• Assessment prior to use, mechanism for evaluation standard
• Assessment on influence to the privacy

2. Trends in Overseas

U.S.A, EU, Deletion right (right to forget)

II   Consumer Consciousness from Questionnaire

3. Consumer Consciousness against Personal Data

1. Concerns and anxiety against protection of personal information and privacy
2. Items to place importance when the privacy or private information is to be used

4. Difference of Consciousness by Type of Personal Data and by Occasion of Use

1. Data resistant to offer
2. Different resistance or reluctance according to attribute
3. Different sense of privacy according to where to offer and objectives for use4) Relationship between degree of tolerance for allowing the use of information and enjoying advantages of letting it

III   Data

5. Profile
6. Concerns or Anxiety towards Personal Data

1. Do you feel uneasy about protection of private information and privacy?
2. Any measurement for preventing leaking of private information and privacy

7. Items to Place Importance for Utilization of Personal Data

1. Items to place importance when the personal data is to be used
2. Items to place importance when prior agreement is required

8. Degree of Tolerance When Allowing to Use Personal Data

• Ranking of personal data in the order of causing the strongest resistant feeling in letting it use

9. Advantages in Offering Personal Data

1. Any advantage that makes you expand the information ranges when offering it
2. Any advantage that can be expected
3. Specific advantages

IV   Company Profiles