Home fashion market (Bed linen, bedclothes, Towels, Nightwear, home wear, Home furniture, Lighting fixtures, Interior fabrics, Kitchen ware, table ware)

Home fashion market players, other related companies and organizations

I   Market Overview: Trends and Outlook of Home Fashion Industry

1. Outlook of Home Fashion Industry

1. Current Status of Home Fashion Industry
2. Transition and Size of Home Fashion Market
3. Trends in Home Fashion Market by Item

2. Viewing Future of Home Fashion Industry from 4 Motivations

• Motivation 1: Opportunity of new demands (from newly built houses, independence/changing residence, newly weds, newborn child, etc.)
• Motivation 2: Increase of price weight
• Motivation 3: Changes in consumer mind that brings about addition/replacement
• Motivation 4: Functions and added values that capture customers

II   Trends in Home Fashion Market by Product

1. Bed linen, bedclothes market
2. Towel market
3. Nightwear, home wear market
4. Home furniture market
5. Lighting fixture market
6. Interior fabrics market
7. Kitchen ware, table ware market

III   Trends in Sales Channels of Home Fashion

1. Trends in channel of department stores
2. Trends in channel of mass merchandisers
3. Trends in channel of home centers
4. Trends in channel of mail order/online markets
5. Trends in channel of outlets
6. Trends in large shopping centers

IV   Home Fashion Market from Statistic Data

1. Transition in demographic statistic trends
2. Trends in household budgets
3. Transition of residence market
4. Trends in hotel supplies

V   Trends in Home Fashion Brands

1. License brand market
2. Import brand market

VI    Case studies (32 cases of brands or companies)

VII   Profiles of Market Players

62 enterprises