Licensed characters

Character and brand licensers and licensees

I        Current Status of Licensed Character Business

1. Market Size of Licensed Character Business
2. Current Status of Licensed Character Business

1. Licensed Character Business Overview

Overseas development, changes in company characters, local characters, revitalizing of towns, activities just like a pilgrimage to sacred places, others

2. Diversification of Characters
3. Characteristics of Character Products and Use of Such Products
4. Areas of Where Character business Developed/Expanded to
5. Future of Character Business

3. Current Development of Retailers and Character Shop

1. Diversification of Sales Channels
2. Character shops
3. Toys and toy shops
4. Retailer Overview

4. Entire Consumer Trends/Character-Periphery Market Trends

1. Trends in entire consumption
2. Business for Senior on the rise
3. Trends in baby-related business
4. Trends in "Otaku"-related business

II   Trends in Media and Related Business

1. Books/Magazines

1. Comics and comics magazines
2. Characters in comics and comics magazines
3. Light novels
4. Books on gaming
5. Children's books

2. Movies Market

1. Current status of movies
2. Trends in movies
3. Characters in movies

3. Television Market

1. Current status of TV animation
2. Current status of TV dramas

4. Mobile Phones/Smart Phones and Internet

1. Current status of mobile phones/smart phones and internet
2. Characters in mobile phones/smart phones
3. Current status of the internet
4. Characters in the internet

III     Character Products by Category

1. Character toys
2. Toys sold through vending machines
3. Stationery
4. Confectionery
5. Food & beverage
6. Clothing
7. Bags, Shoes & accessories
8. Toiletry goods
9. Furniture & interior goods
10. Other character items

IV   Trends in Leading Licensers/Licensees

V       Character Trends in Related Business

1. Music Market

1. Current status of music market
2. Current status of Karaoke
3. Character trends in music market

2. Plays

1. Current status of plays
2. Character trends in plays

3. Amusement parks

1. Current status of amusement parks
2. Current status of companies in amusement parks
3. Character trends in amusement parks

4. Pachinko & pachislot

1. Current status of Pachinko & pachislot
2. Size of Pachinko & pachislot market
3. Character trends in Pachinko & pachislot

VI     Marketing Approaches using Characters

1. Characters utilized for Regional Improvement/City Sales
2. Characters utilized in Means of Transportation/Traffic Channels
3. Characters in Hotel Industry
4. Characters in Dining-Out/Restaurants/Ready-to-eat Industries
5. Characters in Education
6. Other Industry

VII    Consumer Survey

VIII   Company Profiles