Cosmetic Industry

Manufacturers, Distributors, Consumers

I   Cosmetics Market Overview

1. Japanese Cosmetics market in FY2012
2. Future Direction and Prospects of Cosmetics Market
3. Noteworthy Trends

1. Market Environements
2. Trends in Products
3. Trends in Distribution
4. Trends in Marketing (Focusing on SNS)

4. Trends in Cosmetics Contract Manufacturing Market

II   Market Trend by Product Category

1. Cosmetics Market by product category
2. Skin-Care Market
3. Make-Up Market
4. Hair-Care Market
5. Fragrance Market
6. Men's Cosmetics Market

III   Market Trend by Sales Channel

1. Market by Sales Channel
2. Price-Maintained Merchandise
3. Open Distribution Merchandise         
4. Door-to-Door Sales Merchandise
5. Mail-Order Sales Merchandise
6. Direct Sales Merchandise
7. Business Use Merchandise
8. Noteworthy Channel (Department Stores) and Transition of Market Size (FY2008-FY2012)

IV. Consumer Survey on Usage of Cosmetics Products

1. Skin type
2. Troubles and worries about beauty/cosmetics
3. Cosmetics purchased in a past year
4. Expenditure for cosmetics
5. Cosmetics that increased expenditure for the past year
6. Where to buy cosmetics
7. Reasons why the location to purchase cosmetics is selected
8. The locations where frequency of purchasing cosmetics may increase in the future
9. Time of day to buy cosmetics
10. Favorite makers or brands
11. Reasons why currently using the particular brands of cosmetics
12. Methods to obtain information on cosmetics and beauty treatment
13. Required information on cosmetics
14. Interests for beauty treatment
15. Awareness of beauty treatment knowledge
16. Familiar ingredients,
17. Face-to-face sales
18. Important factors in buying cosmetics
19. Influential factors to decide buying a cosmetic brand
20. Cosmetic-related items currently using
21. Cosmetic-related items to increase purchasing
22. Duration of brand loyalty,
23. Cosmetics for Men, etc.

V　　　Company Profiles and Marketing Strategies

50 Leading cosmetic manufacturers

VI　　　Basic Statistics and Data

1. Analysis on Industrial Statistics
2. Analysis on Commercial Statistics
3. Researches of Chemical Industrial Statistics
4. Trends in consumption expenditure of cometics per households seen from household budget research