Home fashion brands

Manufacturers, wholesalesr, retailers

I   Market Overview, Trends and Outlook of Home Fashion Industry

1. Outlook of Home Fashion Industry

1. Current Status of Home Fashion Industry
2. Transition and Size of Home Fashion Market
3. Trends in Home Fashion Market by Item

2. Future of Home Fashion Industry from 5 motivations

• Motivation 1: Transition of new demands
• Motivation 2: Increase of price weight
• Motivation 3: Changes in consumer mind
• Motivation 4: Functions that capture customers
• Motivation 5: Designs that exceed sellers’ imagination

II   Trends in Home Fashion Market by Product

1. Bed linen, bedclothes market
2. Towel market
3. Nightwear, home wear market
4. Home furniture market
5. Lighting fixture market
6. Interior fabric market
7. Kitchen ware, table ware market

III   Trends in Home Fashion Sales Channels

1. Trends in channel of department stores
2. Trends in channel of mass merchandisers
3. Trends in channel of home centers
4. Trends in channel of mail order/online markets
5. Trends in channel of outlets
6. Trends in large shopping centers
7. Trends in home fashion retailers

IV   Home Fashion Market from Statistic Data

1. Transition in demographic statistic trends
2. Trends in household budgets
3. Transition of residence market
4. Trends in hotel supplies

V   Trends in Home Fashion Brands

1. License brand market
2. Import brand market

VI    Case studies

32 cases of brands or companies

VII   Profiles of Market Players

62 enterprises