Licensed characters

Character and brand licensers and licensees

I Current Status of Licensed Character Business

1. Market Size of Licensed Character Business
2. Current Status of Licensed Character Busines

• Licensed Character Business Overview

Overseas development, changes in company characters, local characters, revitalizing of towns, activities just like a pilgrimage to sacred places, others

• Future of Licensed Character Business

3. Current Development of Retailers and Character Shops

• Overview of retailers, Current status of toy shops, character shops and convenience stores

4. Trends in Entire Consumption/Character-periphery Market

• Trends in entire consumption
• Business for Senior on the rise
• Trends in baby-related business
• Trends in "Otaku"-related business

II Character Trends in Media

1. Books & magazines (comics, characters within comics, light-novels, gaming, and children's books)
2. Movies
3. Television
4. Mobile phones & internet

III Character Products by Category

1. Character toys
2. Toys sold through vending machines
3. Stationery
4. Confectionery
5. Food & beverage
6. Clothing
7. Bags, Shoes & accessories
8. Toiletry goods
9. Furniture & interior goods
10. Other character items

IV Character Trends in Related Business

1. Music
2. Plays
3. Amusement parks
4. Pachinko & pachislot

V Marketing Approaches using Characters

1. Characters utilized for Regional Improvement/City Sales
2. Characters utilized in Means of Transportation/Traffic Channels用
3. Characters in Hotel Industry
4. Characters in Dining Out Industry
5. Characters in Education
6. Other Industry

VI Company Profiles