Aesthetic Salon Industry 2013
Language:
Japanese
Product Code No:
C54204500
Issued In:
2012/12
#of Pages:
483
Publication Cycle:
Annual
Format:
PDF
Coverage: (Product/service)
Aesthetic Salons
Research Target:
Aesthetic Salons, users
Research Content:
I Aesthetic Salon Market Overview
1. Overview on Japanese Aesthetic Salon Market
2. Market Share by Company
3. Future Outlook on Aesthetic Salon Market
II Trends in Aesthetic Salon Market
1. Market Trends by Operational Category
2. Market Trends by Region
III Aesthetic Salon Treatment and Goods Sales Trends
1. Facial Treatment
2. Weight Loss and Body Treatment
3. Hair Removal
4. Men's Aesthetic Treatment
5. Goods Sales
6. Transition of Estimated Size of Aesthetic Market (FY2007 to FY2016）
IV Strategies by Major Aesthetic Salon Chains
1. Status of Beauty Treatment and Sales of Goods
2. Noteworthy Treatment Categories
3. Trends in Customer Target and Management
4. Strategies of Opening Stores
5. Regional Distribution of Salons
6. Advertisement and Sales Promotions
7. Future Market Strategies
V Aesthetic Salon Related Market Trends
1. Trends in Aesthetic Cosmetics
2. Trends in Aesthetic Equipments
3. Market Trends in Cosmetics Sold Door to Doors
4. Market Trends in Facial Equipment using Ultrasonic Waves
VI Consumer Survey regarding Aesthetic Salons
▼1200 Women over 20 years old who have used aesthetic salons
1. State of using aesthetic salons
2. State of using multiple aesthetic salons
3. Type of aesthetic salon used recently and the reason
4. Companion to aesthetic salons
5. Requests to aesthetic salons
6. Information source for aesthetic salons
7. Types of treatment
8. Acceptable fee
9. Goods purchased at aesthetic salons
10. Anxiety, discontent and requests to aesthetic salons
11. Evaluation of aesthetic salons
12. State of using spas
13. State of using other related facilities
14. State of using men's aesthetic salons
VII Profiles of Aesthetic Salons (79 salons)
1. Annual accumulated number of customers
2. Average unit price per customer
3. Treatment menu
4. Advertisement
5. Future policies
6. Future perspectives of aesthetic salons, 5 - 10 years from now
7. Whether or not there are facilities of sauna, bath and shower
8. Cosmetics and equipment manufacturers and their satisfaction level
9. Reasons of selecting the current cosmetics and equipments
VIII Marketing Strategies of Companies in Aesthetic Salon-Related Business
Companies operating aesthetic salons (10 enterprises)
・Company Overview, Sales Performance
・Sales Composition
・Number of Salons by Area
・Recent Opening of Salons, Patterns, Future Salon-Opening Schedule
・Popular Aesthetic Courses Provided, Membership, Fees
・Characteristics and Development of Treatments
・Approaches for Better Goods Sales, New Products
・Training and Organization of Aestheticians
・Targeting Customers, Trends in Users, Customer Management Methods
・Sales Policies, PR/Sales Promotions
・Current Challenges, Future Market Strategies and Outlook
Companies in aesthetic related companies (4 enterprises)
・Company Overview, Sales Performance
・Sales Composition
・How and why they decided to Open Salons
・Distribution Channel and Strategies, Sales Organizations
・Product Lines, New Products, Hot-Selling products
・Trends in Development/Production
・Trends in Sales, Marketing Strategies
・Future Policies, Challenges, Issues
IX Index of aesthetic salons by city (4067 salons)