Social Gaming Market 2012-2013
Language:
Japanese
Product Code No:
C54119400
Issued In:
2012/12
#of Pages:
288
Publication Cycle:
Other
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Social Gaming Market
Research Target:
Providers and users of social gaming
Research Content:
I Social Gaming Market Overview
1. Definition of Social Gaming
2. Characteristics of SNS and Community Websites
3. Social Gaming Market Overview
II Trends in Social Gaming Market
1. Backgrounds of How Social Gaming Market was Born
2. How Domestic Social Gaming Market Began
3. Overview of Domestic Social Gaming Market
4. Transition of Size of Domestic Social Gaming Market
5. Trends in Domestic Leading SNS Businesses
1) Transition of sales regarding social gaming
2) Transition of turnovers (DeNA, GREE, mixi)
3) Transition of ad revenues
4) User attributes of SNS
5) Transition of number of users logged in per month
6) Number of gaming titles by device
7) SNS revenue share
8) Payment methods for SNS
6. Entrance Trends in Leading SAP Businesses
III Latest Trends in Social Gaming Business
1. Strategies for Ads/Attracting Users
1) Promotional strategies (TVCM, SNS, Alignment with Companies)
2) Viral effects
2. Development strategies
3. Device strategies
4. SNS-Availability with smart phones (DeNA, GREE, mixi)
5. Tuning strategies
6. Billing strategies
7. Strategies for monetizing
8. Title strategies
9. Overseas strategies
10. Recognizing of Current Status and Challenges
11. Future Outlook
IV Questionnaire addressed to Social Gaming Users
1. Overview
2. Results:
1) Frequency of using social gaming
2) Platforms to play
3) Number of titles currently using
4) How to become using the title
5) Period of using titles
6) State of using gaming sounds while playing
7) State of billing for social gaming
8) Amounts of money for social gaming per month
9) Usage status of "Gacha"
10) Payment method
11) Events participation status
12) Any billing changes by limiting available amount of money to use
13) Any experience of using "Comp Gacha" and any changes of gaming frequency
14) Any experience in using RMT
V Company Profiles (23 Enterprises)