Publishing Industry 2012
Language:
Japanese
Product Code No:
C54115100
Issued In:
2012/11
#of Pages:
472
Publication Cycle:
Biannual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Publishing industry
Research Target:
Publishing companies of magazines, books, comics and newspapers, bookstores
Research Content:
I Outlook of Publishing Market
1. Overview
2. Books
3. Feature: Electronic books
4. Problematic Publishing Industry
II Analysis on Magazine Market
1. Transition of Number of Copies of Magazines
2. Number of Copies Sold/Ranking of Ad Revenue for Major Magazines
3. List of Magazines with Number of Copies Sold
1) Strategies for weekly magazines
2) Fashion magazines for young people
3) Casual fashion magazines for young people
4) Fashion magazines for working women
5) Quality fashion magazines for women in their late 20s
6) Fashion and lifestyle magazines for 30s
7) Fashion and lifestyle magazines for women in 40s
8) Magazines for women in 50s
9) Cosmetics and makeup magazines
10) Dailylife information magazines
11) Babies and peripheral magazines
12) Fashion magazines for low-teens
13) Local living information magazines
14) Free papers (free coupons magazines)
15) Weekly photo magazines
16) Decreasing TV Guide magazines
17) Business magazines
18) Comfortable lifestyle magazines for middle-aged men
19) Men's fashion magazines
20) Food magazines
21) Steadiness of health and diet magazines
22) Comic magazines for boys
23) Corocoro Comic
24) Comic magazines for young men
25) Comic magazines for ladies
26) Comic magazines for girls
27) Comic magazines
28) One theme magazines
III Current Status and Outlook of Publishing Companies
1. Sales of books in 2011 endured to a slight decrease by 3.8%, but 2012 will be a difficult year once again
2. Profit earning ranking, sales ranking of publishing companies
Sales ranking per employee, etc.
3. Questionnaire to Book Stores on Publishing Companies
◎Publishing company with creativeness in planning and ideas
◎Publishing company that comes second place for planning, but with many success
◎Publishing companies that largely succeed but also largely fail.
◎Publishing companies good at aligning with bookstores from planning to sales campaigns.
◎Regarding POP of bookstores
◎Magazines that have some novelty
◎Publishing companies that motivate willingness to support.
etc.
IV Lower Cost Required at Publishing Companies
1. Printing, bookbinding and other costs for publishing companies to deal with
2. Proportion of manpower/sales at leading publishing companies
3. Research of publishing companies and production companies
4. Paper prices, paper quality by publishing company
5. New employee recruiting state (FY2011, FY2012)
V Strategies of Publishing Companies in Structural Reform Period
1. Competitive Landscape in Publishing Industry
2. Case Studies of Publishing Companies Addressing for Survival
VI Company Profiles
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