Chinese Sports Market 2012
Language:
Japanese
Product Code No:
C54112300
Issued In:
2012/08
#of Pages:
350
Publication Cycle:
Format:
PDF
Geographic Coverage:
China
,
Japan
Industry:
Coverage: (Product/service)
Chinese Market for Sports, Sporting Goods, and Outdoors
Research Target:
Overall Sports Manufacturers, Sporting Goods/Equipment Manufacturers, Outdoor Manufacturers, Sporting Goods Specialty Stores, and China Sporting Goods Federation
Research Content:
I Overview
1. Trends in Sports Market in China
1) Market Size
2) Major Players in Market
3) Market Share
4) Soccer
5) Basketball
6) Tennis
7) Golf
8) Swimming
9) Baseball
10) Running/Jogging
11) Martial Arts
12) Sport Drinks
2. Interviews to China Sporting Goods Federation
1) Overviews
2) Activities
3) Trends in Japanese Companies
4) Word of Caution for Entering Sports Market in China
5) Current Industry Standards
6) Size of Sporting Goods Market in China
7) Development of Chinese In-House Brands
8) Competitive Environment for Chinese Sports
9) Trends in Chinese Sports Market
10) Channel Management by Chinese Sporting Goods Companies
11) Some Advices to Japanese Companies
II Notable Market
1. Outdoor Market in China
1) Market Overview
2) Market Trends
3) Development of Major Outdoor Brands
4) Channels for Chinese Outdoor Market
5) Consumer Trends for Outdoors in China
2. Interviews to Major Outdoor Company in China
1) Establishment of the Company
2) Corporate Development
3) Differentiation from Competitors
4) Current Outdoor Goods Market in Shanghai
5) Strategies for Future
3. Chinese Outdoor Brand Study（TOREAD）
1) Company Overview
2) Product Overview
3) Sales Channels
4) Promotion
5) Strategies for Future
4. List of Outdoor Brands
TOREAD
King Camp
Kailas
Ozark
Nikko
The North Face
Jack Wolfskin
Kolumb
Columbia
Nothland
L.L.Bean
QUECHUA
III Company Profiles
15 companies
IV Company Profiles of Other Sports
1. Overall Sports Manufacturers
22 companies
2. Sporting Goods/Equipment Manufacturers
18 companies
3. Outdoor Manufacturers
9 companies
4. Sporting Goods Specialty Stores
17 Stores
V Trends in Japanese Companies
1. Trends in Japanese Sports Manufacturers
5 companies