PR and sales promotion in China 2011
Language:
Japanese
Product Code No:
C53204200
Issued In:
2011/10
#of Pages:
419
Publication Cycle:
Format:
PDF
Geographic Coverage:
China
Industry:
Coverage: (Product/service)
PR, sales promotion, consumption at China
Research Target:
Those PR and sales promotion companies and consumer-goods manufacturers doing business at China, Chinese media, Japanese local governments trying to entice Chinese tourists to Japan, and Chinese government-related sectors
Research Content:
I. Trends of Chinese economy and overview of major 20 trading areas
1. Trends of Chinese economy
2. Trends and characteristics of consumption in China
3. Comparison of economic status among 20 major cities
4. Trading area analysis for major 20 cities
II. Fact sheet of Chinese media and Analysis on PR and sales promotion in China
1. Trend analysis over Chinese media
2. Importance of PR and sales promotion at China
3. Fact sheet of PR and sales promotion in China
4. Trends of Japanese PR and sales promotion companies at China
5. Trends of PR and sales promotion in China
6. Best practices of PR and sales promotion by US, European, Korean and local companies
7. Best practices of PR and sales promotion by Japanese companies
8. Trends of PR and sales promotion by local governments
9. Issues and Challenges for companies and local governments from Japan
10. Successful theories of PR and sales promotion by companies and local governments from Japan
III. Research on PR and sales promotion strategies by leading consumer-goods companies and local governments (10 cases)
IV. Research on PR and sales promotion strategies by leading local PR companies (2 companies)
V. Profiles of local and US/European PR companies (92 companies)
VI. Profiles of local and US/European event companies (87 companies)