Affiliate Service Industry 2011 to 2012
Language:
Japanese
Product Code No:
C53201300
Issued In:
2011/04
#of Pages:
326
Publication Cycle:
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Affiliate services
Research Target:
Affiliate service providers, client enterprises, online advertisement media
Research Content:
I. General overview
1. Overview of the affiliate service market
2. Business model classification
3. Assessment of affiliates by advertising companies
4. Online advertisement media: trend of business models and their assessment of affiliates
5. Future perspectives of the affiliate service market
6. Market share transition (2008 to 2010, in value, number of advertising clients, number of affiliate web site)
7. Market size forecast (2008 to 2013)
II. Leading ASP: their trend and strategies
1. List of the leading players in the market
2. Time of market entry and overview of their services
3. Characteristics of advertising industries and allied advertising media
4. Opinions on the smart-phone and similar equipment
5. Issues and challenges for the market and share expansion
6. Future directions
III. Individual profiles of the leading affiliate service providers (15 firms)
IV. Assessment of affiliate service by the advertising companies (Questionnaire survey on the use and evaluation of online advertisements) (50 firms)
V. Trend of advertisement media and their assessment of affiliate services (Questionnaire survey) (50 firms)
VI. Overview of the related markets (Reference data)
Related URL:
RESEARCH EXPRESS
Affiliate Service Industry: Key Research Findings 2011