Reward Point Program Market 2011
Language:
Japanese
Product Code No:
C53201100
Issued In:
2011/03
#of Pages:
284
Publication Cycle:
Biannual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Reward point programs
Research Target:
Department stores, shopping centers and buildings, general merchandise stores, convenience stores, food supermarkets, apparel companies, home electronics and camera stores, DIY hardware stores, drug stores, auto parts stores, gas stations, food service companies, leisure and amusement companies, service companies, transportation companies, communications carriers, credit companies
Research Content:
Part I: Market Analysis
1. Summary of research findings
2. Research outline
3. Definition
4. Target companies
5. Status of reward point programs
6. Membership
7. Scope of reward point program
8. Mutual use of program by stores
9. Conditions to give reward points
10. Point rate and prize
11. Existence of expiration
12. Number of actions to give points
13. Content of actions to give points
14. Existence of addition of bonus points
15. Content of bonus points
16. Media to give points
17. Content of privilege and prize
18. Existence of membership privilege in addition to points
19. Existence of point exchange with other companies
20. Content of point exchange with other companies
21. Existence of common points
22. Content of common points
23. Existence of online sales
24. Existence of reward point program for online sales
25. Coordination between online points and “real” points
26. Affiliate malls
Part II: Research target enterprises (Individual profiles not provided: optional on request)
1. Retailing
25 department stores, 22 shopping centers and buildings, 9 general merchandise stores, 4 convenience stores, 20 food supermarkets, 19 apparel companies, 16 home electronics and camera stores, 16 DIY hardware stores, 17 drug stores, 5 auto parts stores, 5 gas stations
2. Food Service
8 companies
3. Leisure and Amusement
20 companies
4. Service and Transportation
33 hotels, 4 travel agencies, 19 airlines, 9 taxi companies
5. Communications
12 companies
6. Credit
22 companies