Children Marketing Almanac 2011
Language:
Japanese
Product Code No:
C53105700
Issued In:
2011/06
#of Pages:
542
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Goods and services for children
Research Target:
Manufacturers, service providers and consumers
Research Content:
I. Industry Overview
Market size history, product strategies, overseas presence, character goods, sales channels, governmental child benefit, influences of the Great East Japan Earthquake, population under 15, number of births, number of nursery, elementary school and junior high school students, consumption expenditure on children, children’s lifestyle changes
II. Company Strategies
20 companies
III. Market Trends by Category
1. Leisure (toys, console games, publications, videos and DVDs, sporting goods, movies, amusement parks, game arcades)
2. Education (cram schools, early education, private schools, English language schools, lesson classes, correspondence schools, learning books, stationery, desks and chairs, satchels)
3. Foods (milk powder, baby foods, confectionery and dessert)
4. Clothes and accessories (babies and kids wear, school uniforms, babies and kids shoes, glasses and contact lenses)
5. Dairy necessaries and sundries (diapers, baby carriages, beds and futon, child seat, bicycles)
6. Babies and kids services (nursery, baby sitter, photo studio, sports club, baby goods rental, mobile phone, crime prevention goods)
IV. Questionnaire Survey on Mothers of 3- to 9-year-old Kids
Information sources, types of lessons, lesson fees, present budget, thoughts on education, use of services for children, products and services to support child rearing, spending for long holidays, changes in behaviors before and after the Great East Japan Earthquake, anxieties, thoughts on future spending and consumption on children, etc.
V. List of Companies Conducting Children Related Business
1. Toy, game, amusement
2. Educational service and goods
3. Apparel manufacturer, retailer
4. Baby goods, child rearing related service
5. Character goods, catalog sales