Market Overview

The Japanese aesthetic salon market is projected to reach 279,700 million yen in FY2025, representing 92.1% of the previous year’s sales. This forecast marks the sixth consecutive year of contraction, with the market’s decline notably accelerating.A significant factor in this downturn is the slump in women’s treatments (facial, body care, and slimming), which fell to 168,800 million yen (88.2% of the prior year). This dip was driven primarily by a wave of mass closures among specialized hair removal salons.In contrast, the men’s segment is experiencing a surge in demand as men increasingly prioritize facial and body grooming. However, this growth has been partially constrained by the same wave of salon closures affecting the broader industry, which has specifically limited the expansion of men’s hair removal services. Despite these operational challenges, the shift toward male grooming remains a key bright spot in an otherwise tightening market.

Noteworthy Topics

Revitalizing The Market Through Introduction of Pay-Per-Visit Billing Model

Following the high-profile bankruptcy of several major hair removal chains, which left many customers with lost deposits and no refunds, more aesthetic salons and clinics are shifting toward a pay-per-visit billing model. While pay-per-visit rates are typically higher than upfront bulk packages, this model eliminates the financial risk of unfulfilled prepaid contracts. By adopting these transparent payment options, the industry can begin to rebuild consumer trust and demonstrate greater accountability.

Future Outlook

The domestic market for aesthetic salons is projected to attain 280300 million yen in FY2026, which represents 100.2% of the previous fiscal year. 
A series of bankruptcies among major hair removal chains in March 2025, reportedly triggered by internal upheaval that forced widespread salon closures, has had a significant impact on the industry. While some competing salons have responded by offering discounted services or honoring remaining sessions for affected clients, many have shifted toward more transparent pay-per-visit billing model. Although rebuilding customer trust will take time, strengthening governance and accountability will be essential to revitalizing the sector.

Research Outline