No.3372
Water Delivery Service Market in Japan: Key Research Findings 2023
Water Delivery Market for FY2023 Projected to Grow by 3.9% from Previous Fiscal Year
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic water delivery service market and its peripheral market, and found out the trends by segment, the trends of market players, and future perspective.
Market Overview
The size of the water delivery market was estimated at 175 billion yen for FY2022, showing a growth of 2.3% of the previous year's level, based on the end-user price. The number of users rose following the ease of pandemic restrictions, as increased opportunities for demonstration sales at commercial facilities enabled acquisition of new customers.
On the other hand, many companies experienced a downward trend in water consumption per individual user. The decline in FY2022 attributes to the relaxation of behavioral restrictions that led people to go out more and commute to office, which in turn decreased the time spent at home, as well as to the raise of prices following the increase in delivery fees, which discouraged customers from purchasing bottled water.
Noteworthy Topics
New Market Entries to Water Filtration Dispenser Market
While both the point-of-use (PO) water cooler market and the water filtration dispenser market showed rapid growth in FY2020, in the last couple of years, expansion of the water filtration dispenser market is remarkable in particular. Backed by the advantage of not requiring any kind of installation work, water delivery businesses have started, or are considering, the release of water filtration dispenser as one of their product lines.
Starting with Mt.Fuji Springs Inc. in April 2021, water delivery services like Premium Water Holdings and Saisan Home Service embarked on the sales of water filtration dispenser in November 2022 and March 2023, respectively. Furthermore, TOKAI, another water delivery provider, and Water Stand, which mainly sells POU dispenser, entered the business of water filtration dispenser business in April 2023. With the new market entries, continuous growth is anticipated for the market of water filtration dispenser.
Future Outlook
The water delivery market is expected to reach 103.9% of the previous year to 181.8 billion yen for FY2023, based on the end-user price.
Some water delivery service providers extended their offerings to water filtration dispenser for the purpose of retaining existing customers and acquiring new customers. In fact, the market witnessed the cases where existing customers switched from water delivery contract to water filtration dispenser contract. Considering the situation, the growth rate of the water delivery service market is projected to slow down gradually.
Research Outline
2.Research Object： Enterprises in the business of water delivery service, water filtratin dispenser, POU water cooler
3.Research Methogology： Face-to-face interviews by our expert researchers (including online interviews), survey via telephone, and literature research
What is the Water Delivery Market?
In this research, the water delivery market refers to the delivery of mineral water for home and office, which is provided together with a water dispenser. The market size is calculated based on the end user price. However, the service that offers water in other form, the service that only lends water dispensers (water filtration dispenser or point-of-use water cooler), and the delivery of mineral water in plastic bottles (PET bottles) are excluded.
<What is the Water Filtration Dispenser?>
Water filtration dispenser refers to a type of dispenser that requires a user to pour tap water into inlet manually, where the water is purified through highly functional filter and stored in built-in tank. It is also called purifier-type dispenser or purifier-and-dispenser-in-one.
<What is the Point-of-Use (POU) Water Cooler?>
Point-of-use (POU) water cooler uses mains water to produce clean water with powerful purifying filter and store in built-in tank. When filtered water is used, it produces purified water again and refills the tank automatically.
＜Products and Services in the Market＞
Water delivery service, water filtration dispenser, POU water cooler
Published Report
Contact Us
The copyright and all other rights pertaining to this report belong to Yano Research Institute.
Please contact our PR team when quoting the report contents for the purpose other than media coverage.
Depending on the purpose of using our report, we may ask you to present your sentences for confirmation beforehand.