No.2953
Digital Education Content Market in Japan: Key Research Findings 2021
Digital Education Content Market for FY2021 Expects 19.4%-plus Growth from Previous Fiscal Year to Attain 55,500 Million Yen
Yano Research Institute (the President, Takashi Mizukoshi) has carried out a survey on the domestic market of digital education contents, and found out the market trends by field, the trends of market players, and future perspectives.
Market Overview
Size of the digital education contents market (as a total of “video classes (learning and education videos)”, “digital learning materials”, and “education/learning tools”) for FY2021 is forecasted to grow by 19.4%-plus from the previous fiscal year to attain 55,500 million yen.
The digital education contents market has been experiencing a significant growth since FY2020, in accordance with a rapid development of ICT environment at public and private educational institutions, which aimed at continuing students’ learning during the COVID-19 crisis. Expansion of the market attributes mostly to the GIGA School Plan for public education, the schedule of which has been moved forward, and so-called EdTech Introduction Subsidy in line with the GIGA School Plan. Nevertheless, although the special demand created by advancement in schedule of GIGA School Plan grew the market significantly, it also intensified competition among businesses and created issues regarding the use of digital education contents at schools.
Noteworthy Topics
Effectiveness of Digital Education Under Concern Particularly at Public Schools
Although increasing number of elementary and junior high schools have provided digital devices (tablet computers) to their students, many schools are facing challenges regarding the effective use of digital contents, such as a lack of IT instructional skills among teachers and unstable network connections.
Despite the various measures collaboratively implemented by the relevant ministries and agencies, trial-and-error process at schools is expected to continue for the time being in order to figure out a way to provide digital education effectively.
Future Outlook
Considering the progress at schools in creating environment for education using digital contents funded by “EdTech Introduction Subsidy” by METI, and acceleration in introduction/utilization of digital education contents at cram schools and preparatory schools, the digital education contents market expects further expansion. The market size for FY2022 is projected to reach 63,500 million yen, up 14.4% from the preceding fiscal year.
Research Outline
2.Research Object： Digital education content providers
3.Research Methogology： Face-to-face interviews by our specialized researchers (including online interviews) and literature research
Digital Education Contents Market
The digital education content market in this research indicates “video classes” (learning & education videos), “digital learning materials”, and “education/learning tools” by content providers mainly for schools and educational institutions/corporations that manage cram schools and preparatory schools. The market size is calculated based on the sales of content providers. Nevertheless, digital education contents provided as commercial e-learning material for individual consumers and online courses using web conferencing systems are not included.
＜Products and Services in the Market＞
Video classes (learning and education videos), digital learning materials, education/learning tools
Published Report
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