Big Data in Retail Industry in Japan: Key Research Findings 2015
- Research period: From November to December, 2015
- Research target: Domestic leading retailers
- Research methodologies: Surveys via telephone
What is the Research on IT and Big Data in Retail Industry?
Yano Research Institute conducted a telephone research to the domestic leading retailers (department stores, supermarkets, specialized stores, co-op, and etc.,) occupying the top sales ranking, with regard to data utilization through POS, customers, and e-commerce websites, and some attempts of big data utilization.
Summary of Research Findings
- Retailers Hope to Utilize IT and Data for Encouraging Existing Customers to Visit More
When asked to 173 retailers regarding which domain/field or what task the data utilization should be applied to, the largest number of response was for improvement of visit frequency by the existing customers, which dominated 61.8%, followed by for product merchandizing which occupied 53.2%, and for raising average purchase amount per customer, 50.3%. Conversely, the companies seem to have less interest in utilizing data to the future issues such as O2O (online to Offline) and attainment of omni-channel, which respectively accounted for 11.0% and 15.6%.
- Only 6.9% Retailers Eager to Try Utilizing Big Data
When asked to 173 retailers regarding eagerness of utilizing big data, only 6.9% responded that they are actually pressing ahead with big data utilization, which shows that the issue has not been addressed by the most retailers. Although there are 20.2% of respondents that recognize big data utilization as important though they are yet to make any attempts, 42.8% of enterprises regard the big data issue to be low priority. 28.9% have no plan to do anything for it. When totaling the percentages as of today, over 70% of retailers are not too eager for big data utilization.
- Figure 1: Tasks or Business Domain that Retailers Wish to Use Big Data for in Future
- Figure 2: Eagerness of Big Data Utilization at Retailers