Market Overview

Based on sales from service providers, the graduate recruitment services market, comprising seven segments, was valued at 146.6 billion yen in FY2024, marking a 5.1% increase from the previous fiscal year. Companies’ graduate recruitment activities have been brisk, creating robust demand for these services. Due to the ongoing market favorable for students, companies continued to recruit from early on for a longer period, which created more opportunities for these services.

Noteworthy Topics

Expanded AI Empowerment for Graduate Recruitment Services

Digital technology tools, including AI-powered ones, have become prevalent among both service providers and users, such as companies and students.  

Service providers offer students various AI-powered tools, including ones that help generate self-introduction sentences and fill out forms, practice interviews and receive feedback. Meanwhile, companies primarily use AI to create job postings and improve the accuracy with which they match job offers to relevant students.  

Students use AI to streamline the job hunting processes, such as filling out self-introduction sheets and researching companies and industries. AI also contributes to the efficiency of companies’ recruitment processes by helping to create job posting texts.  

While the prevalence of AI and other digital technologies improves the value of various graduate recruitment services, it has the potential to reduce demand for these services by making recruitment and job hunting activities more efficient and less labor-intensive. Consequently, providers of these services must demonstrate their irreplaceable value and unique aspects that cannot be replicated by AI tools.  

Future Outlook

The graduate recruitment services market, comprising seven segments, is expected to reach 153.76 billion yen in FY2025, a 4.9% increase from the previous fiscal year. It is projected to reach 160.2 billion yen in FY2026, marking a 4.2% increase.

These services are expected to continue thriving as companies maintain high intentions to hire graduates, which will likely favor students. However, in the long run, in the society of fewer children, a declining number of students may shrink the opportunity to provide these services and lead to slower market growth.   

Research Outline