Market Overview

Size of the video content business market (total of 4 major segments) for FY2024 grew to 103.7% of the previous fiscal year to 598,500 million yen, based on the sales of businesses.
In detail, video editing software, video streaming platform, and anime production grew, while livestreaming apps declined. The downturn was driven by a pullback following rapid growth in previous years, as well as the expansion of livestreaming service offered by video streaming platforms. Overall, rising corporate demand for video content has provided a favorable tailwind, supporting steady market growth.

Noteworthy Topics

B2B Video Production Services

Driven by the rise of video marketing (a strategy that leverages use of video content to engage customers and promote products or services) and the push for digital transformation (an initiative to change workstyle and organizational structure using digital technology), corporate demand for video content is expanding.
Given the circumstances, more companies are recognizing the value of video production services.
Meanwhile, the offerings of video production service providers have been improving year by year. Beyond advances in individual skills, they are now able to assign creators with expertise in specific fields or genres, or assemble teams that combine the specialized talents required to meet customer needs. Furthermore, many services have developed specialized filming capabilities, such as drone photography, that enable shooting in challenging locations outside of studios. Video production services are steadily broadening the scope of their offerings.

Future Outlook

The market size of video content business for FY2025 (total of 4 major segments) is forecasted to grow by 5.3% year-on-year to 630 billion yen, based on the sales of businesses. The market anticipates steady growth for years ahead.

By segment, video editing software is expected to grow due to the lifting of corporate side-hustle restrictions and the rising number of self-employed and hobbyist video editors.
Providers in the video streaming platform segment anticipate robust growth by expanding their customer base, driven by rising demand for video marketing and digital transformation.
The livestreaming apps segment is also expected to grow, fueled by the increase in live commerce (online shopping combined with live streaming) and livestreams by virtual streamers using animated avatars.
Meanwhile, the anime production segment is expected to see more consolidation through buyouts, involving major entertainment companies or large anime production firms (major publishers) that have greater capabilities in promotion and merchandising. This is creating stronger financing structures for anime studios, improving work environment of animators, increasing capital investment, and changing industry practices toward a more sustainable system. 

Research Outline