No.4196
Video Content Business Market in Japan: Key Research Findings 2026
Japan’s Video Content Business Market Estimated at 1.15 Trillion Yen in FY2025
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the video contents business in Japan. The latest report summarizes current market situation, market trends by segment, and the market’s future outlook. This press release announces the market size transition of the video contents businesses (total of five leading segments).
Market Overview
The market size of video content business (total of five segments) in FY2025 grew by 2.1% from the previous fiscal year to 1,147,400 million yen. While all five segments (video production services, video editing software, video streaming platforms, livestreaming apps, and anime production) expanded, the growth was primarily driven by the video production service segment, which represented 38.0% of the market size.
Noteworthy Topics
Video Production Services
The video production services segment in FY2025 showed 3.0% growth from the preceding fiscal year to 436,400 million yen. Enterprises are using video throughout their organizations, from marketing and lead generation to employee training and recruitment. However, the main driver of growth was the sustained demand for social media video content, continuing the trend observed in the previous fiscal year.
Future Outlook
The video content business market (total of five major segments) is projected to expand by 3.3% YoY to reach 1,185,500 million yen in FY2026, based on the sales of businesses. Despite differences in growth rates across segments, all five are expected to see continued expansion. The video production services segment, in particular, is anticipated to record the strongest growth, driven by sustained demand for video content, most notably for social media applications.
Research Outline
2.Research Object： Video content businesses, related businesses and associations, etc.
3.Research Methogology： Face-to-face interviews by our expert researchers (including online interviews), survey via telephone and email, and literature research
What is the Video Content Business Market?
In this research, the video content businesses market encompasses 1) video production services, 2) video editing software, 3) video streaming platforms, 4) livestreaming apps, and 5) anime production. The entire market size is calculated as the total of these five segments. Each segment is defined as follows:
1) Video production service segment refers to the B2B services to whom enterprises/industry groups outsource the creation of videos for TV commercials, corporate websites, social media, out-of-home (OOH), and digital signage. The contents featured include promotional videos, company overviews, product demos/feature overviews, sales promotion, teasers, branding videos, seminar videos, explainer (how-to) videos, and IR-related videos.
2) Video editing software segment refers to the retail business for computer applications used for editing digital videos.
3) Video streaming platform segment refers to B2B online platformers, specifically those offering pay-per-view platforms. Free video streaming platforms are excluded.
4) Livestreaming apps segment refers to the paid subscription services offering real-time video streaming, which include VTuber platforms and gaming platforms. Video sharing platforms with streaming features and social media apps are excluded.
5) Anime production segment includes animation production, licensing management, and merchandizing.
＜Products and Services in the Market＞
Video production services, video editing software, video streaming platforms, livestreaming apps, and anime production
Published Report
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