No.4219
Apparel Market in Japan: Key Research Findings 2026
In 2025, the Apparel Retail Market Reached 8.5574 Trillion Yen, Which is Equivalent to 100.7% of the Previous Year’s Size
Yano Research Institute (the President, Takashi Mizukoshi) conducted a survey of the apparel market in Japan. The survey revealed trends by product category and sales channel and provided insight into the current state of the apparel industry, including apparel manufacturers and retailers.
Market Overview
In 2025, the total domestic apparel retail market, consisting of men’s, women’s, babies’ and children’s apparel items, reached 8.5574 trillion yen, which was equivalent to 100.7% of the previous year's total. Although the growth rate slowed, the market continued to grow steadily due to higher product prices.
Noteworthy Topics
Trends in Apparel Products by Sales Channel in 2025
Department stores have been expanding in recent years due to an influx of foreign customers. However, they experienced a downturn in sales in 2025, as inbound tourism demand decreased.
E-commerce demand grew enormously amid the pandemic and stabilized with consistent growth after it subsided. Recently, individuals have increasingly used social media to drive online sales. This trend is expected to continue influencing the industry to some degree in the future.
Future Outlook
The total domestic apparel retail market, including items for men, women, babies and children, is expected to be on an increasing trend in the short term. However, the market size in 2030 is expected to be smaller than in 2025.
Recent product price increases due to soaring material costs and the casual work attire trends among businesspersons have favorably impacted the market, causing it to climb slightly. However, in the medium to long term, an aging society with fewer children and a declining population will cause the market to shrink.
Research Outline
2.Research Object： Manufacturers of products in any of the following apparel categories: men’s, women’s, babies’ and children’s), retailers (including department stores, mass merchandisers, and specialty stores,) trading firms, and wholesalers
3.Research Methogology： Face-to-face and online interviews conducted by our expert researchers, mailed questionnaire, and literature research
What is the Apparel Retail Market?
This research calculates the size of the apparel retail market based on the retail value of apparel products handled by the following types of companies: comprehensive apparel companies, businesses handling men's apparel, businesses handling women's apparel, businesses handling babies' and/or children's apparel. Please note that sales in the secondary market, such as those from secondhand shops, are excluded.
＜Products and Services in the Market＞
Men’s apparel (including suits, jackets, blazers, coats, slacks, trousers, pants, and shirts), women’s apparel (including suits, formal wear, dresses, jackets, blazers, coats, trousers, pants, shirts, and blouses), others (including knit products, such as sweaters, T-shirts, and polo shirts, denim items, babies’ and children’s items, and underwear)
Published Report
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