No.3802
New Graduate Recruiting Service Market in Japan: Key Research Findings 2025
In FY2023, New Graduate Recruitment Service Market Increased by 6.3% YoY to 139,510 Million Yen
Yano Research Institute (the President, Takashi Mizukoshi) surveyed the domestic new graduate recruiting service market (total 7 services) and found out the market trends by service, trends of market players, and future perspectives.
Market Overview
Based on sales by service providers, the new graduate recruiting service market (total of 7 services) generated 139,510 million yen in Japan in FY2023, a 6.3% increase from the previous fiscal year. Robust and continuous demand from companies for new graduates has increased demand for these services. In addition, the ongoing seller's market has prompted companies to begin their recruitment activities earlier and extend them, creating more opportunities for these services. Consequently, the new graduate recruiting service market has expanded.
Noteworthy Topics
Development of Digital Tools for New Graduate Recruitment
In recent years, new graduate recruiting services have advanced to offer features and services that leverage digital technology, including generative artificial intelligence (AI).
Specifically, features that support generative AI-powered scouting sentences and website creation services that do not require coding are available for companies. Students also have access to various AI-supported tools, such as those that write self-introduction sentences and fill out forms, and apps that help them practice interviews and receive feedback on their performance.
These tools and services improve work efficiency for companies and students using new graduate recruiting services. They also enhance the precision with which companies match with students by improving the quality of the information used for evaluation.
As new graduate recruiting services continue to develop features using the latest technologies, their value is expected to grow.
Future Outlook
The new graduate recruiting service market (total 7 services) is projected to grow by 5.1% year over year to reach 146,600 million yen in FY2024, and is expected to grow by an additional 4.5% year over year to reach 153,260 million yen in FY2025.
Due to students having the upper hand in the current seller’s market, and companies' continued willingness to recruit new graduates, demand for these services remains high, which is expected to further expand the market.
Research Outline
2.Research Object： New-graduate recruiting service providers, leading university corporations, etc.
3.Research Methogology： Face-to-face interviews (including online) by expert researchers, surveys by telephone & email, and literature research
The New Graduate Recruiting Service Market
The new graduate recruiting service market refers to the total of the following seven services used to recruit new graduates right from universities (including junior colleges and graduate schools): job hunting websites, events and seminars, new graduate staffing services, new graduate outsourcing services, new graduate evaluation tools, support services for prospective employees, and direct sourcing services.
＜Products and Services in the Market＞
Job hunting websites, event/seminars, new graduate staffing service, new graduate outsourcing service, new graduate evaluation tools, support services for prospective employees, and direct sourcing services.
Published Report
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