Market Overview

This research focused on the following six markets, i.e. tailored suits, plus size apparel, secondhand school uniforms, fashion rental, fan-assisted cooling garments, and outdoor apparel, as noteworthy markets in the fashion apparel industry, and calculated the market size. The noteworthy markets (six in total) were estimated at 1,543,480 million yen in FY2023, up 3.0% year on year.
Of these six markets, five markets, except for plus size apparel, seemed to be the growth market, as their growth was just below double-digit growth.

Noteworthy Topics

Trend of Recovery Apparel

Recovery apparel, which is designed to relieve fatigue and stiff muscles, is gaining more attention each year due to changing lifestyles and work styles, as well as higher healthy inclinations.
The recovery apparel market can be considered a growth market, as sales of these garments by existing companies have increased in recent years, an increasing number of companies have entered the business, and many derivative products have been introduced to the market.

Currently, there are many recovery garments on the market, with or without a Class 1 medical device registration*, making it difficult for users to understand the definition of recovery garments and the effectiveness of wearing them. Therefore, one of the challenges for the providers is how to communicate the characteristics and performance of the products to users.
*A Class 1 medical device is a medical device that has been determined by the regulatory agency to present an extremely low risk to the user.

Future Outlook

The noteworthy markets (six in total) are expected to continue to grow as each trend and market outlook is added.

Research Outline