Market Overview

In FY2022, the gig work staffing service market — comprising gig work platforms, gig work staffing services, and talent matching services —reached 64.8 billion yen, marking a 30.6% increase from the previous fiscal year.

The workstyle of offering labor for one-time gig has spread in recent years as the term such as “spare time working” or “gig work” has increased recognition. One-time gigs are increasing among students or those young people without regular employment who can dedicate their spare time, or by those company employees as a side job. In such a situation, the opportunity to use gig work staffing services that match gig workers with companies that offer such jobs are increasing. Such services have increased the number of users and user companies by satisfying the user demand for working at the place and time they want, or the demand for working side jobs, and demand by companies for filling a sudden vacancy, or staffing only for a particular project. One-time gig is especially wanted at logistics (light labor within a logistics warehouse), food services (food service staff), IT projects (IT engineering on a project-to-project basis), etc.

Noteworthy Topics

Gig Work Platform Service Models Enable Workers to Receive Immediate Rewards After Completing a Task

Gig work platforms offer workers speed, such as jobs that start in a few hours and rewards on the same day that they complete their tasks.

Gig work platform operators pay workers rewards on behalf of client companies after they complete a task. While this provides workers with immediate compensation, which is a significant benefit, it also allows client companies to instantly hire gig workers and simplifies payroll calculation and other complicated procedures.

Gig work platforms have steadily expanded as new, value-added services that are different from traditional job offering services and are likely to fuel the overall gig work staffing service market.

Future Outlook

The gig work staffing service market, consisting of gig work platforms, gig work staffing services, and talent matching services, is forecast to grow by 27.2% year-over-year, reaching 82.4 billion yen by FY2023. As companies become more familiar with gig workers and their work styles and as labor shortages persist across multiple industries, the user base of gig work staffing services will likely grow, thereby expanding the overall market.

Research Outline