Market Overview

The frozen bread/rolls and frozen doughs market size for FY2022 based on the sales at businesses reached 180,566 million yen, 104.1% of that of previous fiscal year. The market used to be brisk until the end of 2019 due to demand expansion at stores and facilities without any fermenting machines such as café chains, restaurants, bridal (banquet) venues, karaoke parlors, theme parks, etc., before rapid shrinkage in 2020 due to the pandemic. After reclassification of COVID-19 to the class 5 infectious disease, normalization of social and economic activities, recovery of accommodation and sightseeing demands by inbound tourism, and continuous soaring labor cost have encouraged the market size to close in on the level before COVID.

Noteworthy Topics

Sales Channels for Frozen Doughs and Frozen Bread & Rolls On the Increase

The sales of frozen doughs and frozen bread and rolls have gradually expanded on the internet. In addition to direct sales by manufacturers via their own sites, the sales via ecommerce marketplaces are increasing. In particular, the sales of those frozen doughs and bread/rolls by manufacturers are expanding the targets to consumers. With emerge of those businesses selling frozen baked goods in vending machines, the channels, not limited to the internet, are gradually on the rise.

Future Outlook

The frozen bread/rolls and doughs market size for FY2027, based on the sales at businesses, is projected to reach 208,957 million yen. Except for the sudden upturn right after the end of corona crisis, the market is expected to expand by annual 2 to 3% after FY2024. In the aging society with smaller numbers of children, the bread and roll market is likely to level off in the long run. As chronic labor shortage is likely to acquire the business demand centered on hotels, restaurants, and other food services, the frozen bread/rolls and dough market is likely to be led by highly convenient semi-baked or frozen baked bread and rolls.

Research Outline