Bridal/Wedding Market in Japan: Key Research Findings 2016
Research Outline
- Research period: December 2015 to February 2016
- Research target: Enterprises and organizations in the business of wedding services and product sales.
- Research methodologies: Face-to-face interviews by the specialized researchers, telephone/FAX/mail-in surveys, and literature research
<What is the Bridal/Wedding Market?>
The bridal/wedding market in this research indicates the following six categories: wedding ceremonies/banquets/parties, furniture for the newlyweds, honeymoon, bridal jewelries, Betrothal gifts and ceremonies, and marriage information services. In the category of “wedding ceremonies/banquets/parties,” the sales of overseas ceremonies planned and arranged in Japan are included.
Summary of Research Findings
- Entire Bridal/Wedding Market in 2015 Projected to Decline Slightly to 2,548.0 Billion Yen, 99.3% of Size of Previous Year
2015 is likely to be another year of decline for the bridal/wedding market (six categories) to mark 2,548.0 billion yen, 99.3% of the size of the previous year. It is largely because of the reduction in the categories of wedding ceremonies/banquets/parties, which occupies majority of the entire bridal/wedding market, and of honeymoon and bridal jewelries.
- Wedding Ceremonies/Banquets/Parties Market in 2015 Projected to Shrink to 99.4% on Y-o-Y Basis, Ceremonies without Parties or Smaller Number of Guests Preferred
The wedding ceremonies/banquets/parties market in 2015 is likely to scale down slightly to 1,416.0 billion yen, 99.4 % of the size of the preceding year. Increasing number of wedding service providers that mainly operate expensive ceremonies have succeeded in acquiring the to-be newlywed by being available to give ceremonies with small number of guests. On the other hand, the unit price per couple has been on the decline.
- Figure 1: Transition of Size of Bridal/Wedding Market (Six Categories)
- Figure 2: Transition of Size of Wedding Ceremonies/Banquets/Parties
