Market Overview

The aesthetic medicine market size reached 631.0 billion yen in 2024, marking a 6.2% increase from the previous fiscal year, based on revenues from healthcare facilities. Despite the bankruptcy of a major medical corporation, high consumer demand helped other medical companies and new clinics to secure customers.

Noteworthy Topics

Aesthetic Medicine Market Trends

Aesthetic medicine include both surgical and nonsurgical medical treatments. Currently, these aesthetic medicine procedures are available not only at aesthetic medicine clinics, but also at medical facilities specializing in other fields, such as plastic surgery, dermatology, and cosmetic dermatology. This trend is particularly notable for nonsurgical cosmetic treatments. Noteworthy trends in aesthetic medicine in 2024 include the following: 1) an increase in regenerative treatment cases, 2) an increase in the number of medical facilities organized as general incorporated associations, particularly in urban areas, 3) famous university hospitals organized to provide outpatient aesthetic medicine, and 4) a parent company of an aesthetic clinic group being listed on NASDAQ.

Future Outlook

The aesthetic medicine market is projected to continue growing in 2025 due to an increase in facilities, decreased mental barriers for women to receive aesthetic medicine, increased demand from men in their 20s and 30s, and a growing number of international customers.
*Reference:
“Consumer Survey to Men on Aesthetic Medicine in Japan: Key Research Findings 2024”
https://www.yanoresearch.com/en/press-release/show/press_id/3692

https://www.yano.co.jp/press-release/show/press_id/3835 (in Japanese, regarding Consumer Survey on Aesthetic Medicine in Japan: Key Research Findings 2024)

Research Outline