No.3802
Graduate Recruitment Services Market in Japan: Key Research Findings 2025
In FY2023, the Graduate Recruitment Services Market Increased by 6.3% YoY to 139,510 Million Yen
Yano Research Institute (the President, Takashi Mizukoshi) conducted a survey of the domestic graduate recruitment services market (a total of 7 services). The survey revealed the market trends by service, trends of market players, and future perspectives.
Market Overview
Based on sales by service providers, the graduate recruitment services market (a total of 7 segments) generated 139,510 million yen in Japan in FY2023, a 6.3% increase from the previous fiscal year. Companies’ robust intentions to recruit graduates continued, which is increasing the demand for these services. The ongoing seller's market for students has also prompted these companies to begin their recruitment activities earlier and for a longer period, which is creating more opportunities for these services.
Noteworthy Topics
Functional Advancements in Graduate Recruitment Services Achieved Through the Use of Digital Technologies
In recent years, graduate recruitment services have advanced to offer features and services that leverage digital technology, including generative artificial intelligence (AI).
Specifically, services that utilize AI for job postings and build career sites that do not require coding are available for businesses. Students have access to various AI-supported tools, including ones that generate self-introduction sentences and fill out forms, as well as apps that help them practice interviews and receive feedback on their performance.
These tools and services increase the efficiency of companies' and students' recruitment and job hunting activities. They also enhance the precision with which companies match with students by improving the quality of the information used for evaluation.
As graduate recruitment services continue to develop features through latest technologies, their value is expected to grow.
Future Outlook
The graduate recruitment services market (a total of 7 segments) is projected to grow by 5.1% year over year to reach 146,600 million yen in FY2024 and is expected to grow by an additional 4.5% year over year to reach 153,260 million yen in FY2025.
Due to students having the upper hand in the current seller’s market, and companies' continued willingness to recruit new graduates, demand for these services remains high, which is expected to further expand the market.
Research Outline
2.Research Object： Graduate recruitment service providers, leading university corporations, etc.
3.Research Methogology： Face-to-face interviews (including online interviews) by expert researchers, surveys by telephone & email, and literature research
The Graduate Recruitment Services Market
The graduate recruitment services market is defined in this research to help companies recruit recent graduates from universities, junior colleges, and graduate schools, while assisting these students with job hunting. The research categorizes these services into seven groups: job-hunting platforms for graduates; events and seminars; job-matching services for companies hiring graduates; outsourcing services for graduate recruitment; assessment tools; services for prospective employees; and direct-sourcing services.
＜Products and Services in the Market＞
Job hunting platforms for graduates, events and seminars, job matching services for companies hiring graduates, outsourcing services for graduate recruitment, assessment tools, support services for prospective employees, and direct sourcing services.
Published Report
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