Market Overview

The domestic homeware retail market size for 2023 was projected at 3,538,100 million yen, 98. 5% of the prior year. Considering the market by field, the market size of four fields (towel products, nightwear/home wear, interior fabrics, and kitchenware/tableware) exceeded that of the previous year. Nevertheless, the growth rates were slight, with the highest growth rate being 1. 0% in the kitchenware/tableware market. The market experienced a downturn after a phase of high demand fueled by the increased time spent at home during the COVID-19 crisis.

Future Outlook

The size of homeware retail market for 2024 is forecasted to reach 3,539,200 million yen, which represents 100.0% of the size of the previous year. Although the market experienced a downturn in 2023, most fields, with the exception of bed linen and bedding, which are influenced by the decrease in sales of premium-priced items, are anticipated to improve in 2024, either remaining stable or achieving slight growth.
In addition, in the fields where the import ratio is greater, there could be a minor shift in trends stemming from the weak yen, which influences the supply-demand equilibrium leading to a price increase. Nevertheless, on the whole, the size of the homeware retail market is expected to remain consistent.

Research Outline