No.3998
Water Dispenser Market in Japan: Key Research Findings 2025
Water Dispenser Market in FY2025 Projected at 101.0% of Previous Fiscal Year
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic water dispenser market (water delivery service, POU water dispenser, pour-over water dispenser) and peripheral markets, and found out the trends by segment, trends by company, and future perspectives.
Market Overview
The water dispenser market was valued at 178.7 billion yen in FY2024, representing marginal growth of 1.0% from the preceding fiscal year based on the end-user sales prices. Although some regions saw an increase in water bottle sales driven by heightened awareness of emergency preparedness—stemming from heatwaves and government warnings of a potential megaquake (the Nankai Trough Megaquake)—sales at most companies remained largely flat compared with the previous fiscal year. In FY2024, major water delivery service providers struggled to acquire new customers as they shifted their strategic focus toward pour-over water dispensers.
Noteworthy Topics
Pour-Over Water Dispenser Gaining Momentum
Pour-over water dispenser segment recorded double-digit growth in FY2024, both in cumulative shipment volume and in sales value. Freestanding pour-over water dispensers, which are more affordable than water delivery services, are easier for providers to pitch to customers. Market expansion has been driven by an increase in new entrants, many of which entered the market to cultivate new accounts or to retain customers who had indicated an intention to cancel water delivery service for cost-related reasons. Strong sales by a leading water delivery company, together with robust performance by companies that entered the market in FY2023, contributed to overall market growth.
Future Outlook
The water delivery market size is forecasted to attain 180.5 billion yen in FY2025, which represents 101.1% of the preceding fiscal year. From FY2024 to FY2025, the challenging market environment is expected to persist, with stagnant growth in both the number of customers and bottle sales. Under these circumstances, market players are seeking to maintain or expand their customer bases by offering pour-over water dispensers. Assuming continued growth in the pour-over water dispenser market, companies are likely to shift their focus toward improving profitability—by enhancing customer satisfaction and preventing churn among existing customers—rather than prioritizing new customer acquisition.
Research Outline
2.Research Object： Mineral water delivery services, enterprises providing Point-of-Use (POU) water dispensers or pour-over water dispensers
3.Research Methogology： Face-to-face interviews by our expert researchers (including online interviews), interview via telephone, and survey using data from homepage and publicly disclosed data
In this research, water delivery services refer to businesses that rent water dispensers to homes and offices and deliver large bottles of mineral water for use with those dispensers. The market size for water delivery service is calculated based on retail value (end-user sales price). This category excludes water delivery without dispenser rental and water dispenser rental without water delivery—such as POU water dispenser, pour-over water dispenser—and the delivery of PET water bottles.
Point-of-Use (POU) water dispenser is a dispenser connected directly to water supply line. Water is purified through high-performance filters and stored in a built-in tank, which is automatically refilled.
Pour-over water dispenser is a freestanding unit that requires manual refilling of an internal reservoir. Similar to POU dispensers, water is purified through high-performance filters and stored in a built-in tank.
＜Products and Services in the Market＞
Water delivery services, POU water dispenser, pour-over water dispenser
Published Report
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