Market Overview

The aesthetic medicine market size in 2020 declined from the preceding year, as patients were reluctant to visit healthcare facilities due to expanded infections of novel coronaviruses. The market, however, has upturned after 2021, as an increasing number of people have begun wanting to improve their eye areas which drew attention when face masks were worn every day amid the pandemic, or to improve stains and wrinkles on the face or to tighten the face lines during when people did not meet each other due to COVID-19 crisis. Such situations have led to expect the market size to rise by 8.8% on YoY to 594,000 million yen in 2023, based on the revenues at healthcare facilities.

Noteworthy Topics

Aesthetic Medicine Market Trends

Medical treatments in aesthetic medicine include both surgical and nonsurgical procedures. Currently, aesthetic medicine procedures are available not only at aesthetic medicine clinics but also at medical facilities that specialize in other fields of medicine, such as plastic surgery clinics, dermatology clinics, and cosmetic dermatology clinics. This tendency is particularly notable for nonsurgical cosmetic treatments.
The trends of aesthetic medicine in recent years are as follows: 1) Increase in healthcare facilities introducing online medical care, 2) Expansion in healthcare facilities that enhances the sales of "doctor-developed skincare products" as a new revenue source, 3) Increase in healthcare facilities that strengthen social media marketing aiming at acquiring Gen Z customers that deftly use digital tools, 4) Emerge of new treatment methods such as SUNEKOS® injections, Potenza, and lip lifts, 5) Expanded distribution of medical materials, cosmetic products, and treatment methods generated in South Korea.

Future Outlook

Against a backdrop of increased entry to aesthetic medicine by medical facilities, expanded target customers caused by less reluctance to receive aesthetic medicine by female clients, increased willingness to receive surgical cosmetic treatments with higher unit prices by female clients who have experienced nonsurgical procedures, and expanding demand for aesthetic medicine by male customers, the aesthetic medicine market is likely to be on the rise in 2024 and beyond.

Research Outline