No.2945
Questionnaire Survey on Consumer Needs for Autonomous Driving in Japan, the US, Europe, and China: Key Research Findings 2021
More than 30% of the Respondents in China are Willing to Pay “100,000 to 299,999 yen” for Autonomous Driving System, far exceeding the Amounts in Japan, the US, and Germany
Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the consumer needs for autonomous driving in Japan, the US, Europe, and five major regions in China, and identified user trends in each country and conducted a comparative analysis of trends as a result of the survey.
Here we publicize the results of the survey on the amount that people are willing to pay for autonomous driving systems for highway driving, and their expectations for autonomous driving with regard to safety and daily life convenience.
Summary of Research Findings
In this questionnaire survey, respondents were asked to select the amount of money they would be willing to pay for the autonomous driving systems to be used on highways as an optional feature when purchasing their next car, and the responses were tallied and analyzed.
Japan, the US, and Germany had the highest percentages of the responses of “less than 50,000 yen,” with 56.0% in Japan, 42.8% in the U.S., and 37.6% in Germany. In contrast, 34.2% of respondents in the five major regions of China selected “100,000 to 299,999 yen,” followed by “50,000 to 99,999 yen at 28.4% and “300,000 to 499,999 yen” at 22.0%. The responses of “less than 50,000 yen” were the least popular at 5.8%, which was lower than the percentage for “500,000 yen or more” at 9.6%.
The results were almost same for autonomous driving systems to be used in suburban and urban areas, indicating that demand for expensive (100,000 yen or more) autonomous driving systems can be expected in China.
Noteworthy Topics
Expectations for the “Improvement of Safety” Triggered by Autonomous Driving Slightly Exceeded Expectations for the “Improvement of Convenience in Daily Life”
Moreover, the respondents were asked about their impressions on and expectations for autonomous driving.
When the respondents were asked whether they expected “improvement of safety by autonomous driving (compared to their own driving),” 56.1% of them answered “yes,” 18.9% answered “undecided,” and 25.1% answered “not applicable.”
Also, as for the question of whether they expected “improvement of convenience in daily life by autonomous driving,” 55.8% of them answered “yes,” while 18.0% answered “undecided,” and 26.3% answered “not applicable.” As a result, there was not much difference between the results of the safety and convenience improvement.
On the other hand, in a comparison by country with regard to the “improvement of safety”, the highest percentage of responses in Japan selected “undecided” at 29.6%, suggesting that many consumers in Japan do not have an impression that the “improvement of safety is achieved by the automated driving.”
Research Outline
2.Research Object： 2,000 men and women aged 20 or older residing in Japan, the US, Germany, and five major regions in China, who hold a driver license and own a car(s) in their household
3.Research Methogology： Online Questionnaire Survey
Consumer Survey on the Needs for Autonomous Driving in Japan, the US, Europe, and China
In this research, a questionnaire survey was conducted of 2,000 men and women (500 per country) aged 20 or older residing in Japan, the US, Germany, or five major regions in China (Beijing, Shanghai, Guangdong, Jiangsu, and Zhejiang), who hold a driver license and own a car(s) in their household to analyze differences in needs among countries or region regarding autonomous driving, a technological field in which research and development has been acceleratingly conducted among automobile manufacturers around the world.
Autonomous driving in this research indicates Level 3: Conditional Automated Driving, where an ADS (Automated Driving System) on the vehicle can itself perform all aspects of the driving task under some circumstances, though the driver is the necessity and must be ready to take back control at any time when ADS requests the human driver to do so, or higher of the definition established by the Society of Automotive Engineers (SAE) of the US, and the concept illustration of the autonomous driving was shown to the survey respondents.
＜Products and Services in the Market＞
Autonomous driving systems for private passenger cars and commercial vehicles
Published Report
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