Questionnaire Survey on Consumer Needs for Autonomous Driving in Japan, the US, Europe, and China: Key Research Findings 2021
More than 30% of the Respondents in China are Willing to Pay “100,000 to 299,999 yen” for Autonomous Driving System, far exceeding the Amounts in Japan, the US, and Germany
Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the consumer needs for autonomous driving in Japan, the US, Europe, and five major regions in China, and identified user trends in each country and conducted a comparative analysis of trends as a result of the survey.
Here we publicize the results of the survey on the amount that people are willing to pay for autonomous driving systems for highway driving, and their expectations for autonomous driving with regard to safety and daily life convenience.
Summary of Research Findings
In this questionnaire survey, respondents were asked to select the amount of money they would be willing to pay for the autonomous driving systems to be used on highways as an optional feature when purchasing their next car, and the responses were tallied and analyzed.
Japan, the US, and Germany had the highest percentages of the responses of “less than 50,000 yen,” with 56.0% in Japan, 42.8% in the U.S., and 37.6% in Germany. In contrast, 34.2% of respondents in the five major regions of China selected “100,000 to 299,999 yen,” followed by “50,000 to 99,999 yen at 28.4% and “300,000 to 499,999 yen” at 22.0%. The responses of “less than 50,000 yen” were the least popular at 5.8%, which was lower than the percentage for “500,000 yen or more” at 9.6%.
The results were almost same for autonomous driving systems to be used in suburban and urban areas, indicating that demand for expensive (100,000 yen or more) autonomous driving systems can be expected in China.
Expectations for the “Improvement of Safety” Triggered by Autonomous Driving Slightly Exceeded Expectations for the “Improvement of Convenience in Daily Life”
Moreover, the respondents were asked about their impressions on and expectations for autonomous driving.
When the respondents were asked whether they expected “improvement of safety by autonomous driving (compared to their own driving),” 56.1% of them answered “yes,” 18.9% answered “undecided,” and 25.1% answered “not applicable.”
Also, as for the question of whether they expected “improvement of convenience in daily life by autonomous driving,” 55.8% of them answered “yes,” while 18.0% answered “undecided,” and 26.3% answered “not applicable.” As a result, there was not much difference between the results of the safety and convenience improvement.
On the other hand, in a comparison by country with regard to the “improvement of safety”, the highest percentage of responses in Japan selected “undecided” at 29.6%, suggesting that many consumers in Japan do not have an impression that the “improvement of safety is achieved by the automated driving.”
The copyright and all other rights pertaining to this report belong to Yano Research Institute.
Please contact our PR team when quoting the report contents for the purpose other than media coverage.
Depending on the purpose of using our report, we may ask you to present your sentences for confirmation beforehand.