Housing/Residential Construction Companies in Japan: Key Research Findings 2021

COVID-19 Caused Housing/Residential Construction Companies to Disperse Business Risks

Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the domestic housing/residential construction market and found out the current status, the trends of market players, and the future perspectives.

Summary of Research Findings

The business models of housing/residential construction companies conventionally were dependent on the market of new detached houses. Such business models, however, had limits, which became obvious by the COVID-19 pandemic, in addition to its conventional issue of decreasing number of constructions of new detached houses. Hereafter, the companies are required to promote their growth by dispersing such a concentrated risk in the domestic market to non-residential constructions, real estates and building reforms or by enhancing overseas new building construction business.

Noteworthy Topics

Housing Industry Can be Infrastructure Industry to Solve Social Issues

Housing has the aspect not only of protecting the lives and livelihood of the residents, but also it can play the role as infrastructure that solves many social problems such as securing the safety of local communities, or contributing in the environmental issues represented by energy-saving homes. It is the industry that is even expected for achieving SDGs.

Research Outline

1.Research Period: January to March 2021
2.Research Object: Domestic major housing/residential construction companies, housing developers, real estate distribution companies, home builders, etc.
3.Research Methogology: Face-to-face interviews by the specialized researchers, questionnaire, and literature research

The domestic housing/residential construction companies

Domestic housing/residential construction companies in this research refer to those enterprises that develop custom and/or rental homes extensively throughout Japan. Home builders refer to those that develop custom homes and homes to sell and to lend, with community-based approaches.  This research targeted such companies that sell 1,000 or more of homes annually.

<Products and Services in the Market>

Domestic new detached houses, newly-built homes for rental, building reform, real estate, overseas business

Published Report

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