Corporate Questionnaire on Use of SaaS for ERP, CRM, and SFA in Japan: Key Research Findings 2020
Yano Research Institute (the President, Takashi Mizukoshi) carried out a mailed questionnaire to domestic private companies on the implementation rate of SaaS to their enterprise software such as ERP, CRM, and SFA.
The questionnaire regarding adoption of ERP (finance/accounting, HR, sales administration, and production management/SCM), CRM and SFA was carried out targeting domestic private companies during the period between July and December 2020, which was responded back by 565 enterprises.
The survey this time showed a considerable rise in the rate of those companies that responded “Plans to adopt SaaS in the next upgrade.” The adoption rate of software for finance/accounting increased to 18.2% in 2020, twice as large as 9.1% in 2018, and that of software for HR/wages rose to 26.0% in 2020, almost three times larger than 9.0% in 2018.
Although the rate of using SaaS for finance/accounting only accounts for 3.4%, and for HR/wages 5.8%, the survey indicates that more enterprises have become interested in SaaS.
Of the five categories, CRM/SFA earned the highest 36.7% of response rate for “Plans to adopt SaaS in the next upgrade,” and the adoption rate of SaaS has reached 32.9%, already common to use SaaS for the categories.
Increasing Demand for Cloud In COVID-19 Calamity Gained Upper Hand
While ERP has stably shifted to cloud-based, the shift from 2014 to 2018 was little by little, and the research this time showed sharp growth in demand for cloud-based ERP.
The COVID-19 pandemic has driven many companies to use online and encouraged employees to work at home, which suddenly increased the demand for cloud services. This can also apply to ERP and other enterprise software, increasing the demand for SaaS due to its high convenience in the business environment during the COVID-19 calamity, the condition of which may continue even after the pandemic.
Hereafter, SaaS is expected to be increasingly used for back office tasks (e.g. finance & accounting, HR & wages, etc.) because these tasks do not largely differ by company.
On the other hand, the tasks for sales administration, production management and SCM tend to largely differ by each company, so that there still are not many SaaS for such tasks. As the recent eagerness in users to use SaaS, some vendors are expected to strive to provide SaaS in response to such users.
For CRM and SFA, SaaS is projected to continue driving the market.
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