2026/10/15
WHATS Seminar [Online] Vol. 269, “The Present and Future of Character Licensing Businesses”
WHATS Seminar, Vol. 269
The Present and Future of Character Licensing Businesses
— Insights Revealed Through Market Analysis and Consumer Surveys
Friday, October 23, 2026 | 2:30 PM–3:30 PM JST | Online
[Seminar Overview]
- 2:30 PM – 3:20 PM
In recent years, the character licensing businesses have expanded beyond traditional merchandising and product sales. They now engage in more multifaceted development, including physical events, collaborations, digital initiatives, and alignment with tourism and local revitalization efforts. In this context, these businesses have adopted comprehensive brand strategies involving participants from various industries.
This seminar will focus on market size and trends, key initiatives, and the results of our proprietary consumer surveys and market outlook.
Topics:
- The character licensing business market overview
- Key trends in character licensing businesses
- Consumer awareness and behaviors regarding characters
- Outlook of character licensing businesses
Speaker: Yuta Murayama, Researcher,
Consumer Marketing, Yano Research Institute Ltd.
- 3:20 PM – 3:30 PM
Q&A Session
[Seminar Outline]
Date and Time: 2:30PM –3:30 PM (JST), Friday, October 23, 2026
Venue: Online Live Streaming
The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.
Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:
- After completing your registration, we will send your access ID the day before the seminar.
- The live stream will be hosted on Deliveru, the event streaming platform by Facio Inc. Please click here to log in.
- Recommended System Requirements (in Japanese)
- Test Video Viewing Page
- FAQ
Registration:
(You will jump to the registration page in Japanese.)
For inquiries in English, please click here.
Registration Deadline: 5:00 p.m. (JST), Thursday, October 22, 2026
Notes:
- This seminar will be conducted in Japanese.
- After your registration, we will send an invoice by E-mail or postal mail.
- Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
- Cancellations will not be accepted after payment.
- This seminar can also be registered via Deliveru, with payment options including credit card, convenience store payment, and Pay-easy.
- Please note that participation may be restricted depending on the registrant’s industry or job function.
Cancellation Policy:
Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.
Contact:
For inquiries in English, please click here.
Yano Research Institute Ltd.
