WHATS Seminar [Online] Vol. 267
“Current Trends and Outlook for Japan’s Car Rental and Car-Sharing Markets”
— Wednesday, September 16, 2026 | 4:00P M–5:00 PM (JST)

[Seminar Overview]

• 4:00 PM – 4:50 PM

The number of rental vehicles in Japan reached an all-time high as of the end of March 2025, supported by the steady recovery in tourism demand, continued efforts by companies to optimize their corporate vehicle fleets, and growing demand from international visitors. In recent years, the use of rental cars for everyday purposes has also begun to gain traction.

The car-sharing market has likewise reached record highs across key indicators as of the same date, benefiting from a shift in consumer preferences from vehicle ownership to access and use. However, as service providers rapidly expand their operations, revenue and profit per vehicle have shown signs of weakening.

This seminar will provide an overview of current trends and the outlook for Japan’s car rental and car-sharing markets.

Topics:

1. External factors affecting the markets
2. Trends in the car rental market
3. Trends in the car-sharing market
4. Market size and future outlook

Speaker: Tomoyasu Ono, Researcher
                   Industrial Technology, Yano Research Institute Ltd.

• 4:50 PM – 5:00 PM

Q&A Session

[Seminar Outline]

Date and Time: 4:00PM –5:00 PM (JST), Wednesday, September 16, 2026

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:

• After completing your registration, we will send your access ID the day before the seminar.
• The live stream will be hosted on Deliveru, the event streaming platform by Facio Inc. Please click here to log in.
• Recommended System Requirements (in Japanese)
• Test Video Viewing Page
• FAQ

Registration:

 Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Tuesday, September 15, 2026

Notes:

・This seminar will be conducted in Japanese.
・After your registration, we will send an invoice by E-mail or postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.
・This seminar can also be registered via Deliveru, with payment options including credit card, convenience store payment, and Pay-easy.
​・Please note that participation may be restricted depending on the registrant’s industry or job function.

Cancellation Policy:

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.

Contact:

For inquiries in English, please click here.
Yano Research Institute Ltd.