WHATS Seminar Vol. 258 [Online] titled above will be held on Monday, June 22, 2026

[Seminar Overview]

• 4:00 PM – 4:50 PM

Current Status and Structural Challenges of Municipal Health Promotion Programs

The Role of Fitness Businesses as “Solution Partners”

As Japan shifts toward preventive healthcare in response to rising medical and long-term care costs, this session will examine the current status and structural challenges of municipal health promotion programs.

Based on market trends, the competitive landscape, three business models, and the results of a municipal government survey, this session will explain the role fitness businesses can play as solution partners and the key points for successful collaboration with local governments.

1. Why the Shift Toward Preventive Healthcare Is Taking Place and the Social Role of Fitness
2. Overview of the Healthcare and Fitness Market and Its Competitive Environment
3. Three Business Models and Case Examples
4. Challenges and Future Outlook for Health Promotion Programs Based on a Municipal Government Survey

• Current Status and Challenges of Exercise Promotion Programs
• Current Use of Health-Related Data and Associated Challenges
• Expectations from Municipal Governments and Conditions for Collaboration: Key Points for Proposals

Speaker: Asami Matsuo, Senior Researcher, Consumer Marketing, Yano Research Institute Ltd.

• 4:50 PM – 5:00 PM

Q&A Session

[Seminar Outline]

Date and Time: 4:00PM –5:00 PM (JST), Monday, June 22, 2026

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:

• After completing your registration, we will send your access ID the day before the seminar.
• The live stream will be hosted on Deliveru, the event streaming platform by Facio Inc. Please click here to log in.
• Recommended System Requirements (in Japanese)
• Test Video Viewing Page
• FAQ

Registration:

 Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Friday, June 19, 2026

Notes:

・This seminar will be conducted in Japanese.
・After your registration, we will send an invoice by E-mail or postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.
・This seminar can also be registered via Deliveru, with payment options including credit card, convenience store payment, and Pay-easy.
​・Please note that participation may be restricted depending on the registrant’s industry or job function.

Cancellation Policy:

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.

Contact:

For inquiries in English, please click here.
Yano Research Institute Ltd.