WHATS Seminar Vol. 236 [Online] titled above will be held on Thursday, November 20, 2025

[Seminar Overview]

• 2:30 PM – 3:20 PM

Expanding Choices in Japan’s Fitness Market
—Diversifying Facility Formats and Redefining Motivations for Visiting—

The fitness facility market has been undergoing diversification, not only with the increase in machine Pilates studios (a type of Pilates that uses specialized equipment), but also with facilities that incorporate amusement or entertainment elements, and those that adopt AI-equipped machines or new types of exercise content.

In addition, we are seeing moves to attract members with various motivations for visiting, through the introduction of new pricing plans and proposals for usage scenes that differ from those traditionally associated with fitness facilities.

In this seminar, we will analyze shifting motivations for visiting fitness facilities using the latest data on facility numbers, trends by business format, and findings from a consumer survey. We will outline the current state of the fitness industry, the challenges it faces, and the outlook for future market development.

Topics:

1. Overview of the Fitness Facility Market
2. Number of Fitness Facilities Nationwide (as of August 2025)
3. Trends and Challenges by Business Format
4. Fitness Participation Trends Based on a Consumer Survey
5. Market Outlook for Fitness Facilities — The Rapid Growth of Pilates Studios

Speaker:
Asami Matsuo, Researcher, Consumer Marketing, Yano Research Institute Ltd.

• 3:20 PM – 3:30 PM
  Q&A Session

[Seminar Outline]

Date and Time: 2:30PM –3:30 PM (JST), Thursday, November 20, 2025

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:

• After completing your registration, we will send your access ID the day before the seminar.
• The live stream will be hosted on Deliveru, the event streaming platform by Facio Inc. Please click here to log in.
• Recommended System Requirements (in Japanese)
• Test Video Viewing Page
• FAQ

Registration:

 Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Wednesday, November 19, 2025

Notes:

・This seminar will be conducted in Japanese.
・After your registration, we will send an invoice by E-mail or postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.
・This seminar can also be registered via Deliveru, with payment options including credit card, convenience store payment, and Pay-easy.
​・Please note that participation may be restricted depending on the registrant’s industry or job function.

Cancellation Policy:

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.

Contact:

For inquiries in English, please click here.
Yano Research Institute Ltd.