WHATS Seminar Vol. 232 [Online] titled above will be held on Monday, October 20, 2025

[Seminar Overview]

• 1:00 PM – 1:50 PM

Current Situation and Future Outlook of the Consumer Weather Protection Items and Services Market

Due to the effects of climate change caused by global warming, summers in Japan have been getting increasingly severe. The growing number of “hot days” (maximum temperature above 30°C / 86°F) and “extremely hot days” (maximum temperature above 35°C / 95°F), as well as the more frequent occurrence of large-scale typhoons and torrential rains, have become major social issues.

In response, in addition to “mitigation measures” such as reducing greenhouse gas emissions, the importance of “adaptation measures” — efforts to prepare for and cope with unavoidable climate changes — is also rising.

In this seminar, we will focus on “weather protection items and services” as an emerging field of adaptation measures. The session will provide an overview of the current market situation and discuss its potential to protect consumers’ daily lives while creating new business opportunities.

Topics:

1. Definition of the Weather Protection Items and Services Market
2. Background and Reasons for Its Growing Importance
3. Current Market Trends
4. ​Market Outlook

Lecturer: Noriko Abe, Researcher, Consumer Marketing, Yano Research Institute Ltd.

• 1:50 PM – 2:00 PM
  Q&A Session

[Seminar Outline]

Date and Time: 1:00PM –2:00 PM (JST), Monday, October 20, 2025

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:

• After completing your registration, we will send your access ID the day before the seminar.
• The live stream will be hosted on Deliveru, the event streaming platform by Facio Inc. Please click here to log in.
• Recommended System Requirements (in Japanese)
• Test Video Viewing Page
• FAQ

Registration:

 Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Friday, October 17, 2025

Notes:

・This seminar will be conducted in Japanese.
・After your registration, we will send an invoice by E-mail or postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.
・This seminar can also be registered via Deliveru, with payment options including credit card, convenience store payment, and Pay-easy.
​・Please note that participation may be restricted depending on the registrant’s industry or job function.

Cancellation Policy

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.

Contact:

For inquiries in English, please click here.
Yano Research Institute Ltd.