2025/08/26

WHATS Seminar Vol. 229 [Online] “A New Category of “Wellbeing Alcohol””

WHATS Seminar Vol. 229 [Online] titled above will be held on Tuesday, September 9, 2025

[Seminar Overview]

  • 1:00 PM – 1:50 PM

A New Category of “Wellbeing Alcohol”

Since the COVID-19 pandemic, consumer drinking styles have been changing, with greater diversity and an expanding awareness of health-oriented values. In addition to taste, alcoholic beverages are now expected to offer values that ensure safety and peace of mind.

As a venture company, SEAM has continued to propose “alcohol that is gentle on both mind and body,” with a focus on low-alcohol beverages. This session will introduce the market and trends of this new category of wellbeing alcohol.

Topics:

  1. Explanation of the changing alcohol market
  2. How younger generations perceive alcohol
  3. SEAM’s challenges and initiatives
  4. ​Key considerations for entering emerging alcohol markets

Speaker:
Yurie Ishine, CEO, SEAM Inc. Born in Hiroshima, Ms. Ishine graduated from Kobe University (Faculty of Intercultural Studies) in 2011 and joined CyberAgent, Inc., where she supported a wide range of companies with web marketing strategies. She founded SEAM Inc. in 2017 and launched the alcohol business in 2021, developing low- and non-alcohol beverages under SEAM’s own brand as well as through B2B co-creation.

  • 1:50 PM – 2:00 PM

Q&A Session

[Seminar Outline]

Date and Time: 1:00PM –2:00 PM (JST), Tuesday, September 9, 2025

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:

Registration:

 Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Monday, September 8 2025

Notes:

・This seminar will be conducted in Japanese.
・After your registration, we will send an invoice by E-mail or postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.
・This seminar can also be registered via Deliveru, with payment options including credit card, convenience store payment, and Pay-easy.
​・Please note that participation may be restricted depending on the registrant’s industry or job function.

Cancellation Policy

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.

Contact:

For inquiries in English, please click here.
Yano Research Institute Ltd.

Click here for inquiries
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