WHATS Seminar Vol. 191 [Online] “Traps and Successes in Marketing Targeting Seniors” will be held online on Wednesday, September 18, 2024.

[Seminar Overview]

Ostance, Inc. (Head Office: Shibuya, Tokyo / President: Ryoto Kikukawa) provides a wide range of solutions to numerous companies that are operating businesses targeting seniors by utilizing the operational knowledge and data of “Shumito Club,” one of the largest social media services for seniors in Japan.

Currently, many companies put their marketing efforts into targeting seniors and middle-aged people, and Ostance received approximately 1,000 inquiries in a year. Many of them said that they want to “acquire senior customers in their 50s and above” and “improve CPA” in marketing targeting seniors.

In this seminar, Ostance, which operates “Shumito Club” for seniors with 360,000 members and has over 100 successful support services for marketing targeting seniors per year, will introduce “how to acquire CV among seniors”. Also, some examples of our support services will be introduced. Please participate in this seminar if you are facing challenges in acquiring senior customers.

1. Reasons Why Marketing Targeting Seniors is Difficult

2. “Experience Design” Required to Obtain Senior Customers

3. Specific Solutions and Successful Examples

Lecturer: Ryoto Kikukawa, CEO, Ostance, Inc.

Apply For the Seminar

(You will jump to the application page in Japanese.)

Please click here for more details including viewing method, cancellation policy, and recommended system requirements in Japanese. For inquiries in English, please click here.

Date and Time: 2:30 p.m. –3:30 p.m., Wednesday, September 18, 2024

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)

Application Deadline: 5:00 p.m., Tuesday, September 17, 2024

[Contact]

(TEL): +81 3-5371-6901

Customer Support Center

Yano Research Institute Ltd. (Organizer)

This seminar will be live-streamed through Deliveru^*1.

Once your application is approved, “participant ID” will be notified to you on the day before the seminar.

*1: Deliveru is an online streaming platform of Facio Inc. Please click here to log in.

Note: This seminar will be conducted in Japanese.