WHATS Seminar Vol. 176 [Online] “The Fitness Facility Market Showing Signs of Recovery; Attracting Younger Customers is the Key to Success” will be held online on Wednesday, May 15, 2024.

[Seminar Overview]

Fitness facilities were one of the industries significantly affected by the spread of COVID-19 infection. Many facilities closed down one after another due to financial difficulties caused by the increase in the number of members who suspended or canceled their memberships during the pandemic. On the other hand, the market now shows signs of recovery, and some gym chains including chokoZAP are expanding their businesses by increasing the number of gyms during the pandemic.

1. Market Overview of Fitness Facilities

2. The Number of Fitness Facilities in Japan (as of July 2023)

3. Trends and Challenges by Business Type

4. The Rate of Participation in Fitness and Future Intention to Participate in Fitness Based on the Consumer Questionnaire Survey

5. The Fitness Facility Market After the COVID-19 Pandemic

Lecturer: Asami Matsuo, Researcher, Consumer Marketing, Yano Research Institute Ltd.

Apply For the Seminar

(You will jump to the application page in Japanese.)

Please click here for more details including viewing method, cancellation policy, and recommended system requirements in Japanese. For inquiries in English, please click here.

Date and Time: 1:00 p.m. –2:00 p.m., Wednesday, May 15, 2024

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)

Application Deadline: 5:00 p.m., Tuesday, May 14, 2024

[Contact]

(TEL): +81 3-5371-6901

Customer Support Center

Yano Research Institute Ltd. (Organizer)

This seminar will be live-streamed through Deliveru^*1.

Once your application is approved, “participant ID” will be notified to you on the day before the seminar.

*1: Deliveru is an online streaming platform of Facio Inc. Please click here to log in.

Note: This seminar will be conducted in Japanese.