2023/07/05
WHATS Seminar Vol. 158 [Online] “The Number of Men Who Have Interest in Beauty Treatment is Increasing During the COVID-19 Pandemic! The Men’s Beauty Market Attracting Attention”
WHATS Seminar Vol. 158 [Online] “The Number of Men Who Have Interest in Beauty Treatment is Increasing During the COVID-19 Pandemic! The Men’s Beauty Market Attracting Attention” will be held online on Friday, July 28, 2023.
[Overview of the seminar]
The men’s beauty market has been gaining momentum regardless of customers’ generation. Activities related to beauty for men have been increasing, including the launch of men’s brands by cosmetics manufacturers, increase in the demand for receiving services such as facial treatment and hair removal at aesthetic salons, and the launch of beauty appliances for men to have “beautiful skin.”
Although the market has gained recognition and popularity during the pandemic, there are still some opinions that the number of users is still limited. More enhancement of men’s beauty awareness will be necessary in the future, and the market is expected to further grow if the number of users continues to increase.
In this seminar, the overview of the men’s beauty market as well as recent trends and future prospects in the domestic market will be explained.
- The Overview of the Men’s Beauty Market
- Trends in Each of the Markets Comprising the Men’s Beauty Market
- Cosmetics for Men
- Aesthetic Salons for Men
- Hairdressing Appliances for Men
- Wet Shaving for Men
- Barbers (Advanced Barber Shops)
- Challenges and Future Prospects in the Men’s Beauty Market
Lecturer: Naoya Hashimoto, Researcher, Consumer Marketing, Yano Research Institute Ltd.
Time: 2:30 p.m. –3:30 p.m.
Please click here for more details including viewing method and recommended system requirements in Japanese. For inquiries in English, please click here.
(You will jump to the application page in Japanese.)
Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
Organizer: Yano Research Institute Ltd.
Application Deadline: 5:00 p.m., Thursday, July 27, 2023
Contact: Customer Support Center (TEL): +81 3-5371-6901
Yano Research Institute Ltd.
This seminar will be live streamed through Deliveru*1.
Once your application is approved, “participant ID” will be notified to you on the day before the seminar.
*1: Deliveru is an online streaming platform of Facio Inc. Please click here to log in.
Note: This seminar will be conducted in Japanese.