No.4184
Aesthetic Medicine Market in Japan: Key Research Findings 2026
Aesthetic Medicine Market Reached 644 Billion Yen in 2025, Equivalent to 102.1% of Previous Year’s Size
Yano Research Institute (the President, Takashi Mizukoshi) conducted a survey of the aesthetic medicine market in Japan. The survey revealed an overview of the market and demand trends.
Market Overview
Based on revenues from healthcare facilities, the aesthetic medicine market reached 644.0 billion yen in 2025, equivalent to 102.1% of the previous year's size. Although demand for aesthetic medicine remains high, the expansion of customer base has been realized through affordable treatments.
Noteworthy Topics
Aesthetic Medicine Market Trends
Aesthetic medicine encompasses both surgical and nonsurgical medical treatments. Currently, these aesthetic medicine procedures are available not only at clinics specializing in aesthetic medicine, but also at medical facilities specializing in other fields, such as plastic surgery, dermatology, and cosmetic dermatology. This trend is particularly notable for nonsurgical cosmetic treatments. Key trends in aesthetic medicine in 2025 include the following: 1) expansion of the customer base through affordable treatments and proactive marketing promotions, 2) emergence of South Korean treatments and facilities, and 3) increased demand for men’s aesthetic medicine.
Future Outlook
Upward trends are anticipated in the aesthetic medicine market after 2026 due to increased demand from the elderly and men, new demand from overseas tourists, and higher repeat rates from existing patients.
Research Outline
2.Research Object： Aesthetic medicine related healthcare facilities and other related companies and organizations (aesthetic medicine materials, medical equipment, etc.)
3.Research Methogology： Face-to-face interviews (including online interviews) by expert researchers, survey via telephone, mailed questionnaire, and literature research
What is the Aesthetic Medicine Market?
Aesthetic medicine is defined as medical procedures, operations, and other treatments that cleanse or beautify the skin, transform the body, reduce weight, and whiten teeth. This research estimated the size of the aesthetic medicine market in Japan based on revenues from healthcare facilities.
＜Products and Services in the Market＞
Aesthetic Medicine
Published Report
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