Aesthetic Medicine

Aesthetic medicine clinics, Related companies, Associations

This is a research report focusing on the size of Japan’s aesthetic medicine market, trends in the surrounding environment, and future outlook. The market size for 2025 is estimated to reach 644 billion yen, a 2.1% increase from the previous year.

Raw data for individual responses [57 institutions] is available here.

I   Actual Status and Future Prospects of Aesthetic Medicine

1. History of Aesthetic Medicine in Japan
2. Noteworthy Topics in the Aesthetic Medicine Market
   1) Market expansion stemming from low-priced treatments has subsided.
   2) South Korean aesthetic medicine (treatments and clinics) is garnering attention.
   3) Demand for men's aesthetic medicine is growing.
3. Transition of the Aesthetic Medicine Market Size (2021-2025)
   1) Total market size
   2) Invasive procedure market size
   3) Non-invasive procedure market size
   4) Market composition by procedure/treatment
   5) Market growth rate by procedure/treatment type
   6) Market size by gender
   7) Market composition by gender
   8) Market growth rate by gender
4. Structure of Aesthetic Medicine Industry (Percentage of Facilities Operated by Aesthetic Medicine Clinic Chains/Market Share Based on Number of Clinics)
5. Trends in Aesthetic Medicine Clinic Chains
6. Market Entry by University Hospitals
7. Market Entry by Enterprises
8. Overview of Related Organization
9. Issues and Challenges in Aesthetic Medicine
   1) Compliance with the Revised Medical Care Act (Regulations on Online Medical
   　Consultations and Aesthetic Medicine)
   2) Addressing the Increasing Number of Post-Aesthetic Procedure Side Effects and
   　Complications
   3) Addressing the Growing "Chokubi"* Problem in the Aesthetic Medicine Industry
   *"Chokubi": Physicians who entered the field of cosmetic surgery before gaining
   　sufficient clinical experience after obtaining their medical license
   4) Addressing the Lowering of the Age of Majority
   5) Addressing the Rise in Disputes Related to Men's Aesthetic Medicine
10.  Future Outlook for the Aesthetic Medicine Market
    1) Increase in the number of facilities strengthening personalized skin care services
    　centered on longevity
    2) Expansion of product sales linked to personalized skin care services
    3) Further expansion of the male market (diversification of treatment offerings,
    　expansion of product lines, and development of new types of facilities)
11. Aesthetic Medicine Market Size Forecast (2026–2030)

II. Related Market Trends

1. Trends in the Medical Cosmetics Market
   1) Market Overview
   2) Chronology of the Medical Cosmetics Market in Japan (1979–2025)
   3) List of Cosmetics Primarily Sold and Recommended at Aesthetic Medicine Facilities
   　(37 Companies, 50 Brands)
   4) Trends Among Leading Manufacturers (16 Companies)
   5) Market Size (FY2021-FY2025)
   6) Market Share by Manufacturer (FY2023-FY2025, Top Seven Manufacturers)　　
   7) Market Size Forecast (FY2026-FY2030)
2. Trends in the Market for Oral Medications for Aesthetic Medicine
   1) Market Overview
   2) Representative Drugs
   3) Trends Among Leading Manufacturers (6 Companies)
3. Trends in the Health Food (Supplement) Market for Medical Professionals
   1) Market Overview
   2) Key Ingredients
   3) Trends Among Leading Manufacturers (10 Companies)

III   Factual Research on Aesthetic Medicine Clinics

1. Medical Specialties
2. Total Annual Patient Count
3. Patient Characteristics
   1) Male-to-Female Ratio
   2) Percentage of Female Patients
4.  Age of Patients Visiting the Clinic
5. Treatment Volume by Service
6. Average Price by Service
7. Main Treatment Services
8. Treatment Services to Focus on in the Future
9. Treatment Services Showing an Uptrend
10. Advertising and Promotion Methods
11. Approach to Digital Transformation (DX)
12. Current Challenges
13. Future Operational Policies
    1) Marketing
    2) Business Management
14. Issues in the Aesthetic Medicine Industry
15. Industry Outlook for the Next 5 Years
16. Factors Necessary for Industry Development
17. Status of Equipment, Medications, and Materials in Use
    1) Usage Status
    2) Names of Manufacturers of Equipment, Medications, and Materials
18. Changes in Revenue (2025 Revenue Compared to 2024)
19. Aesthetics for Men: A Growing Trend
    1) Trends Among Male Patients
    2) Outlook for the Next 5 Years
    3) What Is Needed to Attract Male Patients
    □ Individual Status of Responding Facilities (57 Facilities)

IV    Aesthetic Medicine Market Trends Revealed from Public Data

1. Changes in the number of aesthetic medicines (1990-2023)
2. Rate of aesthetic medicine in general hospitals/clinics (2014, 2017, 2020, 2023)
3. Comparison of growth rate between total medical facilities/aesthetic medicine (1990-2023)
4. Transition in number of aesthetic medicine patients (2002-2023)
5. Transition in number of aesthetic medicine treatments (2011, 2014, 2017, 2019-2023)
6. Number of consultations on aesthetic medicine services (2012-2023)