Market Overview

The domestic new graduate recruitment service market (total 7 service categories) for FY2021 generated 122,550 million yen, a rise by 4.9% of the previous fiscal year. In association with the resumed recruitment of new graduates by companies, FY2021 saw the market players to have acquired the demand for resuming the new-graduate recruitment, which led each of service categories that used to be in the decreasing tendencies during FY2020 to rebound, and the categories of “new graduate staffing service” and “direct recruitment service” to maintain the continuous increasing tendency. This resulted the domestic new graduate recruitment service market to expand in FY2021.

Noteworthy Topics

Direct Recruitment Services Being Established as a Main Methods of Adoption and Job-Hunting Activities

Direct recruiting service has been known more, against the backdrop of advancement in the online recruitment as well as the job-hunting activities, which increased the registration both by students and enterprises. For the corporation side, the service has been recognized as an efficient recruitment method that contributes to earlier contact with students backed by ever-earlier commencement in the activities of recruitment and job hunting, to deeper mutual understanding with students at an earlier stage after the early contact, and to approach to a student group that does not register or enter the employment-support website.

For students’ side, limited job-hunting activities and decreased opportunities in contacting with enterprises due to advanced online activities instead of physical joint job fairs and other face-to-face events, which kept students to feel insufficiency in reaching mutual understanding. This encouraged the students to register the service as a method to show their eagerness and intentions of being employed to companies. Further increase in registration by students is expected.

Future Outlook

The domestic new graduate recruitment service market (total 7 services) for FY2022 is expected to rise by 7.1% on a YoY to 131,210 million yen, and up by 6.8% on a YoY to 140,170 million yen for FY2023.

Against a backdrop of expanding the intentions to recruit new graduates by enterprises hereafter, demand for new graduate recruitment services is likely to increase furthermore. In addition, as demand for recruitment methods and services is expected to diversify, the new graduate recruitment service market is projected to stably expand for the time being through acquisition of corporate demand for employment and through responding to or supporting the solutions for challenges in new graduate recruitment.

Research Outline